sipsynergy Launches New Company To Tackle Direct Routing Challenges

Callroute provides easier adoption of Direct Routing for customers

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Callroute Direct Routing
Unified Communications & CollaborationNews

Published: March 30, 2021

Marian McHugh

Technology Reporter

sipsynergyΒ hasΒ launched new company Callroute.com toΒ addressΒ the challenges around Direct Routing adoption.Β 

CallrouteΒ specialises in building aΒ UCaaSΒ platformΒ that automatesΒ the end-to-end Direct Routing set up, from SBC configuration through to number provisioning and porting. It alsoΒ enablesΒ users to get started within minutesΒ andΒ providesΒ them a self-serve platform to manage the service.Β Β 

It also simplifies the adoption process with flexible per-channel pricingΒ whereΒ businessesΒ only pay for the voiceΒ channelsΒ they need rather than every user, as well as offering simple international calling plans and free voice channelΒ trialΒ β€œfor life”.Β 

sipsynergyβ€˜sΒ technology underpins theΒ CallrouteΒ serviceΒ that transformsΒ MicrosoftΒ Teams into a cloud PBX solution.Β Β 

β€œPSTN calling capability is the missing piece of the puzzle when enabling Teams to be the best unified communications platform on the market,” statedΒ CallrouteΒ CEO, Toby Gold.Β 

β€œLaunching Direct Routing should be simple. However, we have heard repeatedly from customers thatΒ they’veΒ struggled to roll out Direct Routing. We believeΒ CallrouteΒ solves that.Β Β 

β€œBy building proprietary technology that automates the integration process, we enable customers to be up and running with Direct Routing in minutes. We also believe that truly unified communications should deliver greater flexibility and cost-saving opportunities, which is why we offer a more flexible per-channel pricing model, rather than charging per user.” 

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