cisc oIt might come as surprise to many that Avayaâs recent financial problems had no effect on the top line revenue of their premier, EMEA, distributor.
John Nolan, Sales Director for Westcon, spoke to UC Today about the results of Avayaâs restructuring and the unusually minimal effect on their Avaya sales.
âTop line revenues have not declinedâ
After filing Chapter 11 Bankruptcy protection last January many thought it could spell the beginning of the end of Avaya. The Telecommunications giant had struggled to keep up with competitors, such as Cisco, and match the ingenuity of new business-phone start-ups.
Not everyone lost the faith though with partners such as Westcon sticking with their strategy around Avaya. âWith the announcements this time last year, I think there was a lot of trepidation in the market place but collectively we have a done a fantastic job of keeping that Avaya momentum goingâ.
As to why, the dramatic, news of Avayaâs financial difficulties didnât cause huge losses. John believes there are various reasons. Avaya as a vendor has a loyal customer base within their partners and with their end users.
The largest Enterprise accounts were seemingly unaffected by the apparent uncertainty with large contract renewals continuing as planned. Their annuity business also appears healthy providing a platform for Avaya going forward into 2018.
âWe need to continue supporting Avaya around the new technologies they are going to bring to market â such as Oceana, Breeze and the cloud offerings that we can deliver. Iâm pretty excited about what we will see as the new Avayaâ
The next twelve months, following Avayaâs listing on the New York Stock Exchange (NYSE) last Wednesday, will be crucial. Westconâs approach to the marketplace will only expand in 2018 with further focus on Avayaâs new image under their new management team.
âIâm very positive about our Avaya story over the next 12 monthsâ
It does appear a corner has been turned and the future, for Avaya and their partners, looks even healthier in 2018.
