Zoom has launched a new Service Provider Program designed to bring carriers, telcos, and managed service providers (MSPs) into the heart of its go-to-market engine.
Announced as the latest evolution of the Zoom Up Partner Program, the new track allows qualified providers to resell and deliver Zoom’s unified communications (UC) solutions, including Zoom Phone and Zoom Workplace, under their own brand and bundled with their own services.
The pitch? Service providers get to package Zoom’s scalable, AI-first UC platform with their own connectivity, deployment, and support offerings, creating a more tailored, enterprise-grade experience for customers.
Nick Tidd, Head of Global Channel GTM at Zoom, commented:
Service provider partners will be a key component to the growth of Zoom, given their rich history of keeping customers connected. This new chapter in our partner strategy creates a strong foundation for long-term, scalable partnerships with service providers. At Zoom, we are constantly focused on delivering new avenues for our partners to grow alongside us and this was the next obvious phase in the evolution of our program.”
To join, partners must already be recognised carriers in their local market, support cloud-based PSTN peering, and complete Zoom’s sales and technical certifications. There’s also a volume commitment, signalling that this is a serious growth play, not a dabble in resale.
The first confirmed partner is Bell Canada, whose new “Workplace from Bell Canada” offer bundles Zoom with Bell’s enterprise-grade services. This offer seemingly targets large organisations looking for modern collaboration without managing multiple vendors.
Why This Matters for Telcos, MSPs, and the UC Channel
For service providers, this new program is a chance to embed themselves more deeply in the enterprise collaboration stack, at a time when IT leaders are reassessing how and where they buy UC services.
Zoom’s move reflects a growing perspective that the next phase of growth in UC will come via the channel, not just direct sales. Tech buyers want trusted providers who can integrate, support, and evolve their communications tools, not just sell licences.
This puts telcos and MSPs in a strong position. With the right certifications and infrastructure in place, they can now offer Zoom’s AI-driven tools as part of a broader workplace strategy, with native support, local billing, and direct integration into their existing services. That could be particularly compelling for regulated industries, hybrid environments, and large multi-site deployments.
But this isn’t a one-size-fits-all opportunity. The entry requirements, from PSTN peering to support certifications, mean Zoom is targeting providers with real technical depth and scale. The bar is set deliberately high to protect customer experience and maintain consistency.
For ambitious providers, though, the rewards are striking, encompassing a differentiated UCaaS offering backed by a household name and a deeper role in their customers’ digital workplace roadmaps.
Zoom is substantially expanding its partner ecosystem, and for service providers ready to invest, that could unlock a whole new route to market.
Zoom To Empower Partners’ Post-Sales Service With Up Services Program
Earlier this year, Zoom unveiled its intention to empower its partners’ post-sales service capabilities with the Zoom Up Services Program.
This services-focused track is built to help partners strengthen their capabilities in deployment, technical support, customer success, and ongoing managed services, ensuring customers get expert help throughout their entire Zoom journey. At its core, the initiative is about creating new value streams. Through targeted training and hands-on support, Zoom is giving partners the tools to deepen customer relationships, improve service outcomes, and build scalable, service-led revenue models around the Zoom platform.
