Global market leader in cloud business solutions for UCaaS, BroadSoft, have opened their annual “BroadSoft Connections” event for 2017, which is taking place in Phoenix Arizona right now, between the dates of October 22nd, and the 25th. The provider of collaboration solutions and contact centre as a service strategies will be bringing together thousands of guests, including customers, channel and technology providers from around the world, to celebrate the latest solutions in the UC marketplace.
This year marks the 15th celebration of BroadSoft Connections, where industry analysts, influencers, and innovators will come together to share their best-practice solutions for the current communications environment.
What to Expect from BroadSoft Connections
In 2017, the Connections event will give BroadSoft customers and channel partners across the globe a chance to come together and interact with peers, learning from leading analysts, and discover the latest BroadSoft plans for improving business productivity and team collaboration. Just some of the speakers for this year include:
- Bonin Bough, the host of CNBC, and a marketing change agent
- Alexandre Mars, the CEO, and Founder of Epic Foundation
- BroadSoft speakers like Michael Tessler, CEO, and President, Scott Hoffpauir, Chief Technology Officer, and Taher Behbehani, Chief digital and marketing officer
- Mike van den Bergh, the chief marketing officer for PCCW
- Brent Kelly, the president and principal analyst for KelCor Inc.
- Zeus Kerravala, the founder and principal analyst at ZK Research
- Sheila McGee-Smith, the founder, and analyst of McGee-Smith Analytics
- Alan Lepofsky, the principal analyst and founder of Constellation Research
Come and “Rethink Innovation”
The theme for this year at BroadSoft Connections is “Rethink Innovation“. This responds to the BroadSoft annual business survey, which suggests that adoption for UCaaS will see a growth of around 45% by 2020. Additionally, a McAfee report suggests that within 15 months, about 80% of all IT budgets will be placed within the cloud. In this year’s conference, BroadSoft will be re-examining the migration path to the UC world, in an attempt to improve customer experiences and business productivity.
To help inspire new solutions among attendees, BroadSoft Connections will also feature Breakout sessions. For instance, one session called “One Size Marketing Doesn’t Fit All” will address the growing nature of the cloud contact centre market, and how companies need to adjust their sales and adoption strategies to suit the diverse needs of each market segment. At the same time, technical sessions, like the application update for the contact centre, will provide a review of the BroadSoft CC-One product.
For those interested in exploring the growth of the cloud and the possibilities of UC, BroadSoft Connections could be an incredible opportunity to get together with your peers and discuss the future of technology in the changing marketplace. Here, vendors and partners will be able to find new ways of using the BroadSoft portfolio to expand opportunities in their environment.
