There’s no reason why the future of mobile business communications won’t be dominated by Direct Routing for Teams.
That is according to Andrew Graves, Solution Sales Director at Nuvias, who says that the increase in Direct Routing usage will spell a change in attitudes in the way the mobile workforce is contacted.
Speaking to UC Today, Graves said that, where salesmen have been contactable through a mobile number in the past, the pandemic has meant workers are more open to using applications to make and receive calls.
When asked about the suitability of a Teams Direct Routing solution for salespeople, Graves said “you say that but on a mobile phone, Android or iOS, there is a Team’s app where I can accept a call, so it’s no different to taking a call on my mobile phone.
Ultimately it’s just down to how people want to communicate. I get very few mobile phone calls these days, it’s all Teams or other platform meeting requests but different organisations will have different viewpoints on how they want to use the variety of methods of communicating.”
“At the end of the day, there are so many different solutions out there it can be a bit of a minefield, from an end-user organisation’s perspective, as to what is the best course of action but mobile has a massive part to play because people are used to it”
Talkin’ about my Generation
Graves added that traditional mobile calls are not going away but the usage of chat apps and video collaboration solutions will lead to a move away from typical PSTN, as a new generation of employees enters the workplace.
“Some people like the familiarity of just making a PSTN call with a mobile and that’s not going to go away anytime soon. But there’s no inherent reason why, if I get a call on my mobile phone via the Teams app, I should treat that any differently than I would getting a mobile call through the cellular network.
I think the lines between these different methods of communicating are pretty blurred these days, whether it’s a scheduled video conference meeting over teams or if somebody instigated a chat-based conversation with me but then escalate that to a voice call or a video meeting, and then we can obviously pull in other users in as well.
Organisations need to think about the multi-generational approach, because they’re going to have a wide demographic of users in their organisation, some of which will make a phone call using Direct Routing for Teams and the younger demographic are more used to and familiar with chat-based communication. But I think over the last 10 or 11 months, people have gotten used to using the features the technology provides, to work together more effectively and in a more collaborative way and making a one to one mobile phone call is kind of a regressive step.”
