Nextiva has acquired contact centre software business Thrio, bolstering its CX portfolio.
Renowned for its AI-powered software products, Thrio’s acquisition “signifies the next step in Nextiva’s mission to democratise customer experience technology for businesses of all sizes,” Nextiva notes in its official announcement.
Nextiva customers will have instant access to Thrio’s products and services. The business states that the move stresses its strategic emphasis on building the space of connected conversations, having already overseen “billions of conversations” with its current solutions.
Nextiva has added that integrating Thrio’s services into Nextiva’s portfolio will allow customers to enjoy everything in one unified experience.
Tomas Gorny, CEO of Nextiva, commented:
We’re excited about the possibilities this acquisition brings. It’s a logical step and brings us to the forefront of CX solutions. Now, Nextiva has a clear path to market success, with nothing in its way.”
As well as underlining the “alignment of vision” between Nextiva and Thrio, the former affirms that the acquisition reflects Nextiva’s enduring commitment to democratising access to CX technologies.
“Joining the Nextiva family will accelerate our shared mission on a global scale,” added Edwin Margulies, CEO of Thrio. “Together, we are putting an end to the CX technology gap between small and large companies.”
Thrio is the second major deal Nextiva has acted upon in under a year, having acquired AI company Simplify360 last April.
Nextiva and Simplify360
Nextiva acquired Simplify360 to boost the customer support capabilities of its all-in-one communications and collaboration platform last year.
Nextiva’s investment in India-based Simplify360 was prompted by the latter’s impressive leveraging of AI and automation to empower businesses of various scales to provide exemplary customer support across diverse channels. These channels encompass live chat, e-commerce, social media, and online reviews.
The acquisition involved the integration of Simplify360’s holistic capabilities — including helpdesk customer relationship management (CRM), social media management, live chat, and reputation management — into Nextiva’s comprehensive communications, collaboration and CX services.
Gorny stated that the acquisition illustrated the next step for Nextiva and Simplify360’s shared ambition of enabling businesses of all scales to offer customer service as thorough and seamless as those provided by tech giants.
“From day one, Nextiva’s vision has been to bring together all communication channels into a single stream of conversations with productivity, customer and contact management, and collaboration tools,” Gorny said last April.
In that context, the Thrio acquisition represents a continuation of that underlying long-term project.
“We are on a mission to put an end to unhappy customers and frustrated teams. No more time wasted toggling between multiple applications – Nextiva keeps teams productive and connected with customers, colleagues, and vendors from wherever they are in the world.”
