Haptap has introduced a new service intended to make Microsoft Teams Phone management far less painful and far more lucrative for telecom resellers.
The new Haptap Call Manager for Microsoft Teams is a portal-based management tool designed specifically for the needs of MSPs, VARs, and resellers targeting small and mid-sized business clients. It automates much of the setup and day-to-day admin of Teams Phone Systems, aiming to enable partners to roll out managed services quickly, affordably, and at scale without the need for deep Microsoft expertise.
“Haptap Call Manager helps resellers deliver top-quality Teams Phone solutions as a managed service to SMBs and mid-size businesses, affordably and at scale through one portal,” said Mark Herbert, CEO of Haptap Limited. “By simplifying the current approach of using Teams Admin Centre, we let partners focus on growth and lower their cost of delivering great service for these customers.”
Everything runs through a single interface, which means no hunting through multiple customer portals or juggling authentication logins. The tool supports Direct Routing, Operator Connect, and Microsoft Calling Plans, and is built to provision systems in minutes. Crucially, Haptap stresses that it’s designed to feel more like managing a traditional phone system than navigating Microsoft’s layered admin tools, helping generalist support teams hit the ground running.
For resellers, this should translate into less time spent configuring Teams and more time delivering high-value services and, naturally, getting paid for them. Haptap’s managed service model supports ongoing revenue through support, feature management, and customer success, not just initial setup.
Haptap is also offering training, marketing support, and flexible licensing options through its partner programme, giving resellers the tools they need to market these services in a way that fits their business.
Why It Matters: A Clearer Path into the Teams UCaaS Market for Resellers
For years, Teams telephony has been a double-edged sword for telecoms resellers. On one hand, it’s the fastest-growing platform in the business comms world. On the other, setting up and managing Teams Phone Systems has been fiddly, time-consuming, and costly, especially for partners without dedicated Microsoft specialists on staff.
That’s where Haptap’s Call Manager aspires to step in. By removing the day-to-day complexity of Teams Phone provisioning and putting everything in a single, intuitive portal, its pitch revolves around giving resellers a way to deliver managed Teams services without tying up technical resources or investing in expensive tooling. It also puts SMB and mid-market customers, the heartland for most resellers, more within reach.
Rather than being a simple tool, Haptap suggests this is a chance for resellers to build repeatable, scalable services around Teams Phone without becoming a Microsoft shop. They can package telephony as part of a broader cloud comms offer, deliver fast onboarding, and earn reliable monthly revenue without getting stuck in admin purgatory.
It also helps resellers differentiate. The mid-market is chock-full of businesses that want the flexibility and power of Teams but don’t have the in-house skills or time to manage it. With Haptap, resellers can step in with something more approachable and better supported than what’s currently on offer.
