As the communications landscape continues to evolve, SIPPIO is sharpening its focus on one of its most strategic assets: the channel.
With a bold investment in partner enablement, a newly onboarded team, and the launch of a compelling incentive program, the company is positioning itself to scale through channel diversity and flexibility.
This commitment to the channel is more than a priority, it’s a mission being personally driven by Marketing and Channel Chief, Steve Forcum.
At the heart of this effort is a fully restructured channel strategy, supported by a newly formed team that’s being built “from the ground up”.
This team brings together deep expertise in channel development and is tasked with accelerating partner onboarding and success.
“The success of our partners is the success of SIPPIO,” said Forcum.
“We’re designing this program to meet partners where they are, whether they prefer resale or referral models.”
Flexibility First: Resale, Referral, and Everything In Between
In today’s crowded UCaaS space, differentiation often comes down to partner experience.
SIPPIO is addressing this with a flexible go-to-market framework that supports both resale and referral options.
This gives partners the freedom to align SIPPIO’s solutions with their own operational preferences and customer engagement models.
Whether a partner wants to maintain margin control or earn generous commissions through referrals, the company is providing the structure and support to do both.
This flexibility opens the door to a broader partner base – from managed service providers and VARs to cloud consultants and digital marketplaces.
Introducing SIPPIO Rewards: Incentives That Matter
Unveiled during the company’s recent Fleet Week event, the new SIPPIO Rewards program is a key part of the company’s channel-first push.
This incentive initiative is designed to recognize and reward partner performance across multiple dimensions, including deal volume, customer success, and market expansion.
With rewards tied to meaningful commercial outcomes and ongoing engagement, SIPPIO aims to turn occasional sellers into loyal advocates.
Channel Diversity as a Growth Engine
As the UC landscape shifts toward hybrid ecosystems and vendor interoperability, SIPPIO sees opportunity in embracing a diverse partner mix.
By supporting multiple routes to market and tailoring programs to the needs of specific partner profiles, the company is creating a scalable, agile model for growth.
For partners, this means more choice, clearer value propositions, and a vendor that truly understands the importance of flexibility in today’s environment.
“A lot of partners tell me they’re at this intersection of evolution and revolution,” added Forcum.
“We help them get across that intersection and rediscover the momentum that exists in this market.”
Looking forward
SIPPIO’s renewed channel strategy is more than a refresh – it’s a reinvention.
As the company continues to expand its offerings – including new integrations and service tiers – it’s clear that the channel will remain central to its story.
And for partners ready to grow, the opportunity has never been more compelling.
