Business communications have changed drastically over the last few years. We’re living in a landscape where both clients and employees connect and share data through a huge selection of platforms and tools.
Unfortunately, while the evolution of digital communications has improved customer experience and team productivity, it comes with some core challenges. One of the most significant, is the fragmentation of channels leading to problems with tracking insights and data on a holistic level.
Communication Intelligence solutions, powered by the latest innovations in artificial intelligence, collect data from communication channels, enriched by other data sources. They empower relationship managers by extracting, analyzing, and using actionable insights from all client communications and others, enabling them to personalize interactions, increase sales, and boost retention.
Collecting Data from Communication Channels and Other Sources
Communication Intelligence solutions rely on different data sources, such as:
- Client communication data: Interactions with clients can offer insights into client pain points and priorities. Detailed discussions can pave the way for better client knowledge, and increased personalization during interactions.
- Internal conversation data: Internal communications between employees about clients can provide valuable overviews for other employees, creating a shared, enterprise-wide source of client insights
- Enterprise knowledge data: Many enterprise systems contain important knowledge about products, processes and market information, letting relationship managers get access to this source data while communicating with clients improve communication impact and employee efficiency
- Persona data: Data about clients and employees such as personality, or communication style, can help create more human and personalized client conversations.
Unfortunately, while all of this data is valuable, it can be difficult to collect, aggregate, and analyze in an increasingly complex landscape. There’s often too much data, too many channels, and too many variables to consider to collect and share insights manually. That’s where AI-driven communication intelligence comes in.
The Benefits of AI-Powered Communication Intelligence
Communication intelligence platforms leverage state-of-the-art artificial intelligence to analyze vast amounts of data from multiple channels, in minutes. Generative AI tools and cutting-edge models can analyze everything from communication patterns, sentiments, and trends in moments, surfacing recommendations to employees, and streamlining knowledge aggregation.
What’s more, they can provide real-time summaries and guidance to employees and business leaders throughout conversations with customers, powering an efficient and proactive approach to growth.
With AI communication intelligence, companies gain access to a super-productive assistant, that can streamline the data collection, interpretation, and generation process, and empower companies to achieve more. For relationship managers, these tools offer benefits like:
A Holistic View of Communications Data
AI-powered tools, like the LeapXpert Maxen offering, can obtain and analyze real-time insights from all conversations in moments. It leverages patented technology to provide business leaders with real-time insights, as well as access to comprehensive reports.
“Maxen empowers enterprises to get so much more out of their client interactions and boost productivity,” said Dima Gutzeit, Founder and CEO of LeapXpert.
“We have strong expectations it will unlock significant new possibilities for productive client engagement and communication.”
Relationship managers can use real-time information like conversation summaries, suggested follow-up actions, and insights into key topics and trends to proactively upgrade customer service, enriching client conversations with both personal and collective insights.
What’s more, because LeapXpert’s solution integrates with numerous channels, including WhatsApp, iMessage, WeChat, SMS and others, companies can ensure they’re connecting with clients on their preferred platform.
Enhanced Productivity and Performance
The ability to collect and store comprehensive, collaborative data in a single environment for all communication channels significantly improves productivity. Team members can work together in real-time to create a collective knowledgebase that empowers everyone in the organization.
Teams spend less time searching for relevant insights across distributed channels, and more time drafting impactful messages. These collaborative insights can then be enhanced with generative AI solutions that drive more impactful conversations. For instance, LeapXpert’s solution can leverage data to suggest the “next best message” in a conversation, tailored to each client and topic.
Suggested messages can reflect the user’s personal tone of voice, and the recommend the ideal communication channel for each content, driving stronger customer experiences.
Streamline Essential Processes
Communication Intelligence tools can improve efficiency for relationship managers in more ways than simply recommending messages, or enhancing how knowledge is shared and stored. The Maxen offering from LeapXpert, for instance, operates as a powerful productivity assistant.
Teams and leaders can rapidly create meeting agendas or plan follow-up conversations with contacts. Businesses can generate workplans, instantly track down critical information for a discussion, and align teams around shared goals.
All of this means relationship managers can spend less time preparing and more time focusing on enhancing client relationships, improving decision-making processes, and developing strategic campaigns.
Simplify Compliance and Governance
Preserving compliance and data governance can be a time-consuming and complex process for enterprises. They need to make sure they’re collecting, storing, and managing client conversation data to comply with recordkeeping requirements and their internal data management policies.
Innovative Communication Intelligence platforms, like Maxen from LeapXpert, come with built-in information protection and recordkeeping capabilities. This ensures teams can not only keep a record of any client conversation across multiple channels but also rapidly analyze and ensure fact accuracy and compliance for every message or conversation.
Plus, companies can implement automated solutions for data loss and security issues, with LeapXpert’s robust range of secure communication tools. Less time spent dealing with compliance and governance issues means relationship managers have more time to dedicate to building customer relationships.
Unlocking the Full Power of Communication Intelligence
For a relationship manager, every conversation can be valuable. Discussions, whether they’re between employees, or with clients, offer valuable insights into ways to boost workplace performance, enhance customer loyalty, and increase conversions.
Unfortunately, unlocking the full value of your communications data can be complex without the right tools. AI-powered solutions like Maxen from LeapXpert ensure companies can tap into the full benefits of their communication data.
With LeapXpert’s solution, relationship managers can turbocharge efficiency, without compromising on customer loyalty, or compliance with regulatory standards.
