Key Findings from Zoom’s COVID Comms Report

How video communication has evolved

Zoom Insights
Key Findings from Zoom’s COVID Comms Report

Zoom recently announced some of the findings from its Video Communications during COVID-19 report. The study, commissioned by Zoom from the Boston Consulting Group, examined which industries were most able to adjust their company’s operations to allow for the rise of video technology.

Spanning key industries from six countries around the globe, and five US states, the report notes some significant changes that have taken place over the last year. For instance, there’s been a 2.5-3x increase in the number of employees working remotely since the pandemic, and a 2.4-2.7% increase in staff using video conferencing.

The total time that users spend on video conferencing apps increased between 3-5x in the time period, and 70% of managers said they’re now more flexible to remote working than they were before the pandemic.

How the Pandemic Changed the World

Zoom and the Boston Consulting Group’s report notes that people around the w3orld rapidly adopted video conferencing and remote working when the pandemic hit. The swift application of remote working strategies in the US alone was able to save 2.28 million jobs.

Within the US, Zoom noted that around 88% of SMBs in California agreed that employees in their company were able to rapidly adopt video conferencing with minimal training. 75% of the companies in Illinois said that video helped to improve productivity during the pandemic, and 72% of participants in new York said video boosted morale.

In Florida, 61% of the companies that responded said that video conferencing is a must-have for remote work, and Texas companies saw a 13% increase in revenue after adopting video.

Zoom also noted that all industries were affected by the pandemic, but some felt the blow more than others. For instance, 67% of healthcare companies said that their organisation is now considering flexible remote working after implementing a successful video solution. In education, there was a 3.5x increase in the number of video solutions used during the pandemic.

84% of technology businesses said video conferencing will continue to be crucial after the pandemic. In the professional services sector, there was a 2.7x increase in the remote workers during the pandemic.

Predicting the Future of Work

Zoom notes that the pandemic of 2020 made remote working and video a necessity for many companies, but the changes that happened last year are here to stay. Though some workers will return to the office, others will continue to collaborate remotely. In all the countries surveyed, with the exception of one, more than 50% of respondents said they expect around half of their employees to continue video conferencing after the pandemic.

Over 70% of the businesses surveyed agreed that video conferencing tools will continue to be essential to business operations moving forward. Additionally, the majority of businesses in the study said that they are considering using flexible working models in the future.

Companies around the world have had an opportunity to test the realities of remote working and video conferencing for the new age of work. The world as we know it will never be the same.



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