Nureva Progresses with Strategic Growth Plan

Nureva expands and evolves for 2020


Last Edited: April 18, 2022

Rebekah Carter

Multi-award-winning company for collaboration solutions, Nureva, recently announced some exciting growth. The company revealed that the US Patent and Trademark Office has now awarded Nureva a new patent for embedding additional data into sound mask noise signals. This is the fourth patent that Nureva has successfully achieved for its Microphone Mist technology platform, which powers the HDL200 and HDL300 audio systems.

The patient addresses the ability of the speaker and microphone system in Nureva technology to create a continuous mask of sound that enables impulse response measurement for each speaker and microphone combination in real-time. The solution allows the system to automatically calibrate a multi-channel echo canceller for every speaker. Additionally, the tech provides real-time and continuous impulse response measurements.

Unlike some of the other products on the market, Nureva audio systems maintain exceptional performance by constantly adapting to the changes in the configuration of a room.

A Continued Commitment to Innovation

Nancy Knowlton
Nancy Knowlton

The newest patent is just the latest addition to an actively growing portfolio of intellectual property solutions from Nureva. Three other patents were announced for the microphone mist technology in the Autumn of 2019. These selection of patents provides evidence that the Microphone Mist technology stands apart from other traditional solutions like omnidirectional and beamforming microphones.

Microphone Mist technology uses sophisticated algorithms to process sound simultaneously from all virtual microphones at once, providing remote participants with a high-quality listening experience, enabled by constant auto-calibration, echo cancellation and sound masking. The range of innovations aligns with Nureva’s strategy to leverage intellectual property for the creation of products that break new ground in helping teams to collaborate more efficiently.

According to the CEO of Nureva, Nancy Knowlton, the family of Microphone Mist technology patents reflects a continued investment from Nureva into a rich, multi-layered platform, with plenty of opportunities for future growth.

Expanding Distribution into Israel

A new patent is only one of the recent steps that Nureva has taken in its growth strategy recently. The company has also announced the appointment of Naotech to help it build a stronger market in Israel. Naotech will act as Nureva’s reseller in Israel, to deliver the company’s audio conferencing product line to customers across the landscape.

Nureva’s audio conferencing systems, powered by the innovative Microphone Mist technology, will bring reliable and clear audio to teams across a range of environments. With the new patents accepted, the Microphone Mist technology is growing more innovative by the day. Naotech will be delivering the full Nureva product line to Israel, including the Dual HDL300 for large spaces, the HDL300 for mid-sized spaces, and the HDL200 for smaller meeting rooms.

Deployment of the Nureva audio conferencing solutions around the world is supported by an immersive cloud-based platform called Nureva Console. This platform makes it easy for IT staff to manage and implement all Nureva systems at scale from a secure dashboard that users can access remotely.

The Next Step in Global Growth

Combined with their recently approved patent, the decision to work with Naotech as an Israel reseller is an excellent insight into Nureva’s commitment to continued growth. Naotech is led by a team of experts in video conferencing, and the brand is well-positioned to introduce the solutions provided by Nureva to the market in Israel. The company has a strong reputation which it has built over 15 years by providing customers with exceptional conferencing solutions and support.

Olivier Schiffmann
Olivier Schiffmann

Aside from delivering Nureva products, Naotech is also a certified reseller of Zoom. The Zoom video communication brands actively recommends audio conferencing systems from Nureva for the Zoom Rooms huddle room for hassle-free communication and collaboration experiences. Nureva resellers across the globe are now beginning to include Nureva systems in their Zoom Room packages, thanks to the incredible quality of the products.

Founder and CEO of Naotech, Olivier Schiffmann, said that he is thrilled to be working with Nureva to introduce the company’s unique site of audio solutions into the Israeli market. The full product line is integral to Naotech’s vision to deliver sensational technology to customers across the landscape. At the same time, Naotech’s expertise in the Israel market will help Nureva to continue on its journey to bring incredible audio technology to more of the global landscape.


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