Few things can impact a company’s ability to innovate and grow more than poor communication and collaboration. In a fast-moving industry like the Technology, Media and Telecoms sector, problematic communications strategies can often lead to problems much greater than just reduced productivity. If teams can’t connect effectively, they’re also unable to ideate, create, and evolve.
With a highly distributed workforce, MELI, or Mercado Libre, already had a clear view of just how significant communication problems could be in its workplace. Before it began looking for a new solution to unified communication and collaboration, the brand was constantly struggling with disconnected teams, separated not just by geography, but also language gaps.
Fortunately, the business found a way of synchronizing its teams, in an environment built to improve company culture, and support the flow of knowledge. Here’s what happened when MELI invested in Meta for Workplace.
Bringing Teams Together Across Language Barriers
One of the largest ecommerce ecosystem providers in Latin America, Mercado Libre serves more than 138 million users, and generates over $7.2 billion in merchandise volume. For the company’s teams to stay agile and productive, they need a way to communicate seamlessly across a multitude of channels, sharing knowledge and insights in real-time.
For a time, the MELI company relied almost exclusively on email to keep staff members connected. Unfortunately, high-traffic and untargeted email groups often made communications across departments and countries distracting, and inefficient. Many business units were left unaware of initiatives taking place in different countries until well after launch.
Turning to the social-media style UC environment offered by Workplace from Meta, MELI began building a new, collaborative workplace environment, infused with instant chat functionality, groups, and automatic translation. According to the team, Workplace helped the business to grow, and improved efficiency by reducing the number of unnecessary messages users needed to sort through every day. Perhaps most importantly, the solution bridged the gaps between teams speaking different languages, through the ability to automatically translate messages.
Aligning a Distributed Workplace
Through Workplace from Meta, MELI has been able to build an environment where employees can keep up to date on crucial news and insights, without being overwhelmed by email messages. The company noted its employees immediately adopted the technology with very little prompting, thanks to it’s simplicity and ease of use. Now, staff find it easier to share updates and information with the right audience, at the correct time.
The Workplace landscape has helped various business units throughout MELI to grow significantly, because team members found it easier to work collaboratively with their colleagues. What’s more, they’re meeting more deadlines as a result, reducing workplace inefficiencies.
Perhaps the most crucial feature of Workplace from Meta for MELI has been the powerful auto-translation feature, which users can access at the click of a button. The solution means Spanish-speaking employees can share updates with Portuguese-speaking staff, without having to worry about misunderstandings. Workplace from Meta has allowed MELI to create a collaborative environment that truly transcends all barriers – even language.
