4.6 out of 5
UPDATED: Video Conferencing that breaks down boundaries
Countless companies across the globe today are embracing a video-first culture. By 2024, the market for video conferencing is set to reach at least $20 billion, and that number keeps growing.
In a world defined by remote working and globalisation, video provides businesses with a way to maintain face-to-face interactions between disparate members of staff. Video can bring more context and meaning to a meeting while improving daily interactions.
It’s no wonder, then, that one of the most popular and valuable companies in the communications industry today is a brand that started its ascent to fame with video conferencing.
Zoom is best-known for being the go-to choice for businesses that need access to quick and convenient video for internal and external conferencing. The company made the headlines with its public debut, breaking records for a soaring business value.
Today, Zoom is continuing to build out its collaborative offering, implementing new tools, new security measures, and various other updates to serve the changing marketplace.
Zoom’s story dates back to 2011, a time when the market for video conferencing software was crowded, as businesses searched for a more convenient way to communicate face-to-face. Delivering an alternative solution to the complicated and often expensive video strategies of the day, Zoom was a breath of fresh are to many companies.
Zoom proved that modern companies could communicate through video just as naturally as through audio and chat – and they could do it without the glitches of previous solutions. Zoom Meetings became the core product of the portfolio, delivering an incredible combination of HD video and audio, as well as things like transcripts of calls and intelligent features too.
To make the Zoom solution even more impressive, the company even implemented it’s own free tier, so that team members can start connecting without paying anything at all. Today, you can access Zoom for everything from online webinars and training sessions, to state-of-the-art calls and even instant chat. Let’s take a closer look.
At all price levels, Zoom delivers everything you need for sensational video conferencing. The video quality that you get is excellent, and audio comes through clearly too. You can share multiple screens and use whiteboard functions to annotate projects. Additionally, Zoom gives you the freedom to connect on any device that suits you – including your smartphone.
Some of the most exciting features of Zoom Meetings include:
Perhaps the biggest benefit of Zoom is how accessible the technology is. Setting up a Zoom Meeting is as simple as clicking on an invitation link to launch the app or prompt users to install the interface. There’s no need for any mass provisioning solutions, and the interface is lightweight and straightforward on both mobile and desktop devices.
Of course, there’s more to Zoom than just simplicity. Zoom also offers super-fast functionality, with high-quality audio and video at every price-point.
Other benefits include:
Depending on what you need from your video meeting solution, Zoom comes in a range of pricing packages. The free plan is one of the most compelling offers on the market, offering a surprisingly rich range of features for those who don’t have a high budget.
On the Free plan from Zoom, you can:
Similar to other conferencing solutions, Zoom also delivers its pricing on a per-host basis. You’ll need to ensure that you’re investing in the right amount of licenses for your company’s needs.
Zoom also offers a “Zoom Rooms” Meeting Room as a Service pricing package. The cost of this service starts at $49 (£39) per month per room on a monthly basis, or $41.59 (£33.25) paid yearly.
One of the things that makes Zoom such a compelling choice for those in search of collaborative tools is that it’s incredibly flexible. Zoom allows businesses to connect their Zoom functionality to a wide range of apps and online services, including Microsoft Teams, Slack, and countless other tools. You can even access Workplace by Facebook, and Google Calendar.
Thanks to open API access, it’s easy to implement features from Zoom into your existing environment, too if you have the technical know-how. Aside from a range of integrations, Zoom also provides a range of “add-ons” to support today’s teams, including:
Zoom Rooms are the hardware and software solutions from Zoom designed to help businesses create accessible meeting rooms. You can access one-touch meeting starts, HD audio and video, and all of the latest technology from Zoom in a huddle-room ready package. Building the perfect conference room is easy with Zoom Rooms, and you can even access a range of different hardware options to suit your preferences. Features include:
Zoom Video Webinars allow you to host events with up to 100 interactive participants who you can interact with, and 1,000 view-only attendees. Like other Zoom solutions, webinars are easy to set up with branded emails and registration forms available. There are also multiple integrations for your CRM systems too. Features include everything from live broadcasting, to event assistance from Zoom specialists, and even reporting and analytics. You also get on-demand viewing solutions too, with auto-generated transcripts. Features include:
Zoom Chat is included with your Zoom Meetings licence. Designed to keep teams connected, Chat ensures that you can streamline your teams with quick instant messaging, and integrations with all your favourite tools. Intelligent search is built-in, and you can choose between one-on-one and group chat too. Starred channels and contacts make it easy to stay focused, while status and presence features show you who is online. There’s even security and archiving for compliance purposes. Features include:
Zoom Phone is the enterprise cloud phone system from Zoom, providing businesses with an all-in-one environment for business voice and collaboration. You can access the features of a traditional phone features, including centralised provisioning and management, as well as auto-attendants and HD calling. Other features include:
Zoom might have started out as the go-to solution for simple video conversations, but it’s a lot more than that today. Although the company still excels at keeping teams and external contractors connected with quick and easy access points, it can also accomplish a lot more. Depending on your needs, you could build your entire communication and collaboration stack within Zoom, tapping into everything from Zoom Chat, to Zoom Phone for traditional business voice features.
The Zoom environment continues to expand and evolve to suit the needs of its audience today. As the world continues to embrace the potential of remote work, Zoom is rapidly becoming an all-in-one solution for productivity and efficiency in this new environment. Today’s workplace leaders can take advantage of Zoom for chat, video, and audio alike.
Although Zoom has had a few issues with things like security and rapid scaling in the past, the company is improving all of the time. The brand has responded to concerns about security and is working harder to ensure that its full-stack offering is as appealing to enterprises as possible.
What do you think about Zoom Meetings? Let us know in the comments below.