Zoom Adds Host of Benefits to Partner Programme

Collaboration vendor promises partners increased revenue on certain offerings

Zoom partners
CollaborationZoomChannel News

Last Edited: May 12, 2023

Marian McHugh

Technology Reporter

Zoom has introduced a raft of new benefits to its Master Agent Referral Partner Programme.  

These new enhancements include increased partner revenue on qualifying deals with Zoom Phone and Zoom United – itunified Meetings, Phone and Chat offering – as well as a “simplified” commission structure for increased predictability.  

The video platform vendor launched its Master Agent programme last year with the aim of providing partners with access to its entire product portfolio, as well as tools and resources to enable partner success. It has since added six new Master Agents in North America and Europe to its roster, including AppSmart, Bridgepointe and TCG, bringing its total number of Master Agent partners to 11.  

Two Master Agents – AVANT Communications and Intelisys – have achieved one million dollars in monthly recurring revenue since signing onto the programme, claimed the vendor. 

It has also launched a Global Partner Advisory Council in order to facilitate exchange of information, feedback and ideas between itself and its channel. 

Zoom’s Head of Business Development and Channel, Laura Padilla, stated: 

“Following our first-year anniversary of the Master Agent programme, I’m proud to announce significant partner benefits and an exciting, new expansion

“We increased our partner bookings by over 7x year-over-year and have seen tremendous momentum for our partner ecosystem. We have developed new solution offerings, reached into new sales segments and international markets and continued to grow our upmarket business. By partnering with Master Agents, value-added resellers, carriers, service providers and ISVs, Zoom continues to make a positive impact on the industry.” 

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