Samsung Electronics has launched a 32-inch model in its Spatial Signage range, expanding its glasses-free 3D commercial display lineup into smaller retail environments.
The announcement comes alongside an update to Samsung VXT, the company’s cloud-based digital signage platform, which gains AI-powered content creation tools and a series of new automation features.
The new display, designated the SMHX model, follows the 85-inch Spatial Signage that rolled out globally earlier this year.
“The 32-inch Spatial Signage makes immersive 3D accessible across a much wider range of commercial environments,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung.
“Combined with our growing portfolio of displays and solutions, the new model reflects Samsung’s commitment to building a connected commercial display ecosystem that customers can rely on, wherever they operate.”
The 85-inch model targets large retail installations, while the 32-inch version is aimed at shelves, counters and other compact spaces.
Samsung says the smaller format is suited to retail, public spaces, entertainment venues, education and hospitality environments.
Glasses-Free 3D Without the Bulk
The display uses Samsung’s patented 3D Plate technology, which applies binocular parallax to deliver different images to each eye, creating depth perception without 3D glasses.
According to Samsung, it is capable of presenting products in 360-degree rotation while retaining full image clarity.
The hardware weighs 8.5 kg with a 49.4mm slim profile and runs at FHD resolution of 1,080 x 1,920 in a 9:16 portrait format. Samsung says it is compatible with industry-standard VESA wall mounts for wall or stand placement, similar to conventional signage. The company positions it as a lighter, slimmer alternative to box-type 3D displays, noting that its form factor makes it easier to install in spaces where larger or bulkier hardware would be impractical.
Battery capacity is not a consideration here – the display is mains-powered – but weight and footprint are clearly central to the product’s pitch to retailers and venue operators who need flexibility in how and where they deploy screens.
Samsung confirmed a 55-inch model is in development, suggesting the company intends to cover a broader range of installation sizes within the Spatial Signage range.
The 32-inch display has received a CES 2026 Innovation Award in the Enterprise Tech category and a Silver award at the Edison Awards.
Suited to More Than Just Retail
Samsung says the 32-inch model can be used across a range of settings beyond retail, including entertainment venues, education and hospitality, with suggested applications including product highlights, promotional content, exhibit information and campus messaging – essentially any environment where close-up content needs to stand out in a limited physical space.
The 85-inch model, by contrast, is positioned for environments where scale matters – large retail floors, showrooms and other installations where life-size product visuals are the objective.
Samsung did not specify whether the two models share the same underlying 3D Plate technology or whether the smaller format required any adaptation of the system to function effectively at closer viewing distances.
Samsung VXT Gains AI Tools and New Automation Features
Samsung has also updated its VXT digital signage platform, adding content creation and management tools across its full display portfolio, including the Spatial Signage range.
AI Studio, released earlier this month, generates signage-ready video content from a single product image and a text prompt.
Samsung says output can be upscaled to 4K UHD at 60 frames per second, with an option to optimise content specifically for Spatial Signage displays. The tool is positioned at businesses that need to produce digital signage content without dedicated production resources.
Smart Download enables content to be downloaded by select screens and shared with other connected displays on the same network, which Samsung says reduces overall network traffic load – a consideration for businesses running large numbers of screens across a single site.
Scheduling capabilities have been extended to screen presets, allowing brightness, volume and on/off timers to be applied across connected displays at a set time or on a recurring schedule, including outside operating hours.
The Event feature now supports automated content transitions triggered by real-world weather conditions, allowing businesses to configure signage to respond to external factors without manual intervention.
Multiple Takeover allows synchronised content transitions across all linked screens based on a preset schedule and playback cycle, which Samsung says enables centralised control over large-scale content campaigns.
A new Streaming Widget enables real-time broadcasting of live content on connected displays, with closed caption support included.
