The way that we communicate is evolving.
Today's workplaces are no longer filled with individuals all collaborating together within the same physical space. Instead, we have teams that are dispersed around the world, all joining the professional conversation on different devices.
While trends like remote and mobile working do excellent things for a company's business overheads and productivity levels, there are downsides. When team members aren't communicating face-to-face, the smaller nuances of conversation like body language and expression are lost. What's more, it's difficult to give visual context to discussions. Fortunately, that's where video conferencing comes in.
The Rising Value of Video
In days gone by, video was the sole solution of larger enterprises. The complexity of installing and managing video equipment meant that smaller organisations didn't have the budget to explore the latest technology. However, new vendors have transformed the video conferencing landscape, opening the door to companies of all sizes.
Today, anyone can communicate through video, and the market value for the concept is skyrocketing. Video conferencing will be worth around $40.84 billion by 2022.
Today, we have everything from one-on-one video calls that can assist teams during collaboration sessions, to broadcast, webinars, and more. Forward-thinking contact centres are even beginning to offer their clients the option for a video call to deliver better customer experience.
The question is, how does video work to promote digital transformation? Can you empower and enhance your teams through video connections, or will the challenges of adoption hold you back?
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