Video Conferencing


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Video conferencing and meeting software have emerged as critical parts of the communication stack over the last couple of years.

Crucial to ensuring the continued productivity and performance of distributed teams, these solutions have become a central part in virtually every organisation’s strategy for the future of work.

Currently, the global virtual meeting software market is growing at a phenomenal rate, from a value of $7.62 billion in 2019, to a predicted $57.23 billion by 2027. This represents a growth rate of around 27.6% CAGR, highlighting the sharp increase in demand for better meetings.

The Trends Shaping Meeting Software in 2022

While meeting software and video conferencing tools have long been a valuable component of collaboration and communication, companies have significantly increased their investments in these solutions in the last couple of years. The challenges of the pandemic and the rise of remote and hybrid work helped to accelerate the growth of video as a communication medium.

Today, video meeting software is at the heart of many successful team management strategies. Countless businesses of every size are relying on meeting software to keep their teams connected, no matter where they are. Some of the trends shaping meeting software today include:

  • Optimized voice and video: With fewer opportunities for face- to-face interactions in our current environment, companies are becoming increasingly reliant on optimized experiences in the meeting environment. Software capable of diminishing background noise, enhancing voices, and even improving picture quality is crucial for keeping people connected.
  • Augmented meetings: Augmented meetings in the modern business landscape involve bringing intelligence and enhancements into the meeting world. Increasingly, we’re seeing more smart assistants and intelligent cameras with computer vision in the meeting landscape. AI tools in meetings can do everything from taking meeting notes during the conversation, to setting up future conversations, and translating voices in real-time.
  • Workflow integration: Video meetings and meeting software are becoming increasingly embedded into the technologies we use every day. Companies are using CPaaS technology to embed video apps into their existing tools or creating all- in-one environments for productivity through app marketplaces and environments like Microsoft Teams.

Meeting Software Tomorrow: Looking Ahead

As meeting technology continues to be an important part of how we bring staff and ideas together in a hybrid and digital working environment, the software available will only continue to evolve. Already, we’re seeing new technologies emerging to support the hybrid workforce, by improving the way remote and in-office workers see and connect with each other.

New modes of collaboration are also beginning to appear, with VR, AR, and MR all on the horizon, to immerse us deeper into our digital collaboration spaces. Going forward, we’ll likely continue to see an increasing number of vendors exploring new and intelligent ways to align our staff members whether they’re on the field, in the office, or working remotely.

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