Recently, renowned UC vendor, Swyx Solutions, and CAS software, a CRM expert, are expanding their existing collaboration to deliver new channels for customer communications services and bundle various contact types into a more unified solution. The idea is that companies will be able to transform all interactions into innovative and unique customer experiences.
Whether in the form of general requests, time-sensitive orders, or content inquiries, a personalised communication can help to make sure that customers are more satisfied, and that’s what this collaboration aims to support.
The Need for a Flexible Infrastructure
Today, phone conversations remain to be the most popular solutions for contact when it comes to exchanging information quickly and efficiently, or establishing personal interactions. However, it’s worth noting that a vast number of new multimedia channels for communication are emerging too, such as video, chat, and audio-based conferences. All of these things require a stable and reliable infrastructure that moves beyond the existing interface for Telephony applications, and CRM solutions.
To ensure positive experiences with customers in the future, and maintain a consistent standard throughout all channels for communication, Swyx (the European market-leader for communication solutions from an IP basis), and CRM German market-leader CAS will be combining their solutions for a true UC service based on customer-first experiences.
The Goal of the New Collaboration
The services delivered by CAS, as well as their unwavering devotion to a customer-first approach to business for medium-sized enterprises is a perfect fit for Swyx. Ideally, the CRM integration should help to deliver a more future-proof solution portfolio that is even more attractive to Swyx customers. According to the CEO of Swyx Solutions, the collaboration should allow companies to improve the amount of focus that they place on customer interactions, meaning that everyone can benefit from the latest communication capabilities.
CEO of CAS Software, Martin Hubschneider noted that the customer-centric communication services offered by Swyx have already helped the brand to achieve a market-leading position for enterprises across Europe. He commented that the CAS group have been customers of Swyx for a number of years, and they’re proud to be working together to create a new standard of customer-centric, integrated communication solutions.
