A globally-leading presence in unified communication software as a service, BroadSoft, has recently announced that it surpassed the mark of installing 15 million cloud UC lines on a global scale. This represents an industry-leading accomplishment that is three times more impressive than any close competitor. At the same time, BroadSoft has also been able to solidify its position as a global leader for cloud UCaaS and PBX with a 41% global market share overall according to Frost & Sullivan.
Currently, BroadSoft is leading the UCaaS and PBX global market, and it’s poised for plenty of growth in the future too as more of the market shifts towards UCaaS solutions.
The Development of BroadSoft Success
In an attempt to build upon its position in the marketplace, BroadSoft launched the “BroadSoft Business Application Suite” at the November 2016 user conference “Connections 2016”. BroadSoft was one of the first fully-integrated portfolios to offer unified communications, cloud PBX, team collaboration and contact centre solutions. Today, BroadSoft business services offer service providers highly differentiated and competitive portfolios that allow them to gain market share and enable service providers to expand in to profitable and growing market segments.
At present, BroadSoft believe that the market for the new PBX/UC solutions will surpass on-premise services by 2020. BroadSoft Business gives the company an opportunity to maintain their position as the global UC leader, and as a multi-tenant solution, it can give cost and scalability benefits to a range of businesses and service providers.
Today, BroadSoft possesses a 41% share of the global hosted IP telephony and UCC service market, identifying it as the leader for the current market, alongside other large companies like Cisco and Microsoft. Already, cloud solutions from a multi-tenant perspective are dominating the UC and cloud telephony deployments of the day, and as this situation continues, representing over than 55% of cloud deployment options by 2021, BroadSoft has the potential to achieve more than 50% of the Worldwide multi-tenant user base, according to MZA.
As time passes by, it seems as though BroadSoft will only continue to grow. However, at this time it’s difficult to determine just how successful they will be by the time that UC communication and cloud PBX solutions have reached their peak.
About BroadSoft
Today, BroadSoft represents the technological innovation solution for cloud communication, collaboration, and contact centres across more than 80 countries. They are the market leaders for UC communications on the cloud, and offer an open, secure, and highly versatile platform that is accessed by 25 out of the 30 biggest service providers by revenue.
UC Today Opinion
Broadsoft’s BroadWorks solution is the world’s most popular cloud PBX platform. Here in the UK Broadsoft is disguised by wholesalers such as Daisy Wholesale, Gamma Telecom and many more resellers white labelling it underneath that.
Unified Comms best kept secret?
