Introducing Avaya’s New “Cloud Master Agent” Program

Streamlining go-to-market for UC services

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AvayaCloudMasterAgent
Unified Communications

Published: April 11, 2018

Rebekah Carter - Writer

Rebekah Carter

Global leader in the world of digital communications, Avaya recently announced the launch of a new program designed to accelerate the sale of the Avaya Cloud portfolio to small and mid-sized businesses. The Cloud Master Agent program asks sales agents to send potential clients to Avaya, where their specialist sales team can handle the remainder of the transaction, all the way from provisioning, to billing a customised UC service for the organisation.

Value-added distribution partner “Jenne” recently became the first Cloud Master Agent in Avaya’s new program. According to the GM and SVP of Cloud for Avaya, Mercer Rowe, the Master Agent program makes it easier for agents to sell the Avaya cloud solution and therefore improve their market share. Jenne has already begun to see interest in their new program and has begun to expand its reach in the UC industry as a result.

Supporting the Agent Ecosystem with Avaya

According to the Digital Transformation (DX) expert at Frost & Sullivan, Rob Arnold, agents are one of the most important components of the UCaaS support and sales ecosystem. Yet, despite this, an agent can only effectively accomplish so much. As an expert in creating custom and intelligent solutions for the UC and contact centre environment, Avaya was well positioned to design a program that supports simpler transactions for agents.

The Cloud Master Agent service should address the ever-increasing demand that Avaya has begun to see for its cloud services, while simplifying the deployment, onboarding, and management of customer communications. With the Master Agent program, agents will be able to give their customers industry-leading access to Avaya technologies with bundled carrier services, unified communications hosted by Avaya, and monthly subscription-based billing.

What the Cloud Master Agent System Means to Avaya

Gary Levy Avaya
Avaya Vice President for Channels in the United States, Gary Levy

The Master Agent Program is intended to make the transition to unified communications and cloud software easier for resellers, partners, and end customers alike. It allows agents to tap into all the benefits of Avaya Edge channel partners, as well as value that comes with industry-leading services hosted by the Avaya network. Ultimately, the result is a stronger, more reliable track to the cloud world.

Essentially, the Master Agent solution delivers a new go-to-market option that helps to round out the existing choices that channel partners, sales agents, and customers already have to access with the Avaya portfolio. According to the company, the program should complement partners who already have IP Office in their own data centres and sell directly to customers using the “Powered by Avaya” advantage.

The Vice President for Channels in the United States, Gary Levy, noted that Avaya are thrilled to see that their Master Agent program is already having a positive impact on Jenne’s sales experience. According to Levy, the company is looking forward to seeing that success expand as the program rolls out to more agents.

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