Vapour Adopts WebRTC for Their New Commercial Voice Product

Vapour becomes one of the first UK companies to utilise WebRTC

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VapourCloud
Unified Communications

Published: September 15, 2017

Rebekah Carter - Writer

Rebekah Carter

Yorkshire firm, Vapour, recently made a name for itself as one of the very first UK technology companies to turn to WebRTC as a solution for powering their latest commercial voice product. The use of “Real Time Communications” in their service is intended to help customers achieve a better degree of “conversation clarity” according to the company, removing the barriers of format, time, and location in communication. The system also allows for call recording and reporting for compliance purposes.

According to Tim Mercer, the CEO of Vapour, voice communication is an area that’s stuck in a constant state of evolution. Indeed, the way that we connect with each other has changed significantly over the years, from phone conversations to huddle rooms and video conferencing. The use of WebRTC could be the best way to really take business communication to the next level, and ignore the limitations of VoIP, and other solutions.

What WebRTC Means for Communications

WebRTC is basically just a set of open-source API solutions that allow companies to make the most of video, data, and audio transfers in real-time. By allowing communication and collaboration strategies to occur directly within a browser through peer-to-peer architecture, WebRTC could mean that companies no longer have to worry about lag in connection strategies.

Importantly, WebRTC isn’t exactly new – in fact, it’s been around since about 2011. However, market growth was somewhat slow, to begin with. Fortunately, as we move further into an era of digital transformation, the potential of WebRTC has really begun to take off, particularly in the collaboration space. In fact, in 2016, WebRTC companies received about $2.7 billion in funding.

Already, WebRTC has begun to make a difference to countless verticals, in healthcare, customer service, finance, and more. In fact, the technology has helped WhatsApp, Snapchat, Facebook, and similar applications deliver multi-billion-dollar companies thanks to their instant communication abilities.

Vapour Fills the Communications Gap

Vapour recognised the gap that exists in the communications market when it comes to making sure that businesses can make the most of WebRTC when making encrypted, secure calls around the world. As such, the company began to explore the potential of this new technology for all commercial users, and that’s how “Hollr” came to life.

A project eight month in the making, Hollr is a voice communications application designed specifically for businesses and channel partners. It’s delivered through the Vapour secure network, with features intended to help improve communication between corporate entities. According to Vapour, the system is already being used by clients like Incident Support Group, Pure Technology Group, and Wainwright & Co.

The launch of Hollr comes just after another recent release from Vapour called “Dfendr“, a secure cloud platform that was revealed in the summer, designed to deliver a more secure network infrastructure for modern companies. With both new technologies, Vapour is hoping to achieve about a £6 million turnover by the end of 2018, with double that by the close of 2020.

 

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