High-quality, cost-effective communication? It’s all about the software.
Sure, nothing is possible without the handsets, the interfaces, and the cabling but, for UK businesses in 2024, soaring demand and adoption of software-driven innovations was a loud-and-clear signal that cloud-powered solutions are changing everything.
Easy integration, feature-rich functionality, inexpensive deployment – they all combined to create a compelling reason to embrace the technological smarts that continue to transform the way the world works.
For vendors and their reseller partners, it meant 2024 was a year of huge growth that benefitted all parties. And, for their end customer organisations too, investment in increasingly-clever communication software delivered overnight returns.
Looking ahead, 2025 is set to be even more software-centric, meaning IT service providers and the businesses they support must partner wisely in order to reap the rewards.
Yeastar – a leading provider of unified communications solutions to UK&I businesses large and small – had a truly bumper 2024; experiencing significant growth across the board.
Non-hardware revenue, including licences, increased 72%, cloud volume increased 79% and overall year-on-year growth increased by 43%.
At the heart of those impressive, combined performance numbers was Yeastar’s hero solution, the P-Series Software Edition communication system, which delivered stellar growth of 2,246%.
Proof if any was needed that, for Yeastar and its customers, 2025 is likely to deliver even greater success.
“In 2024, the UK market experienced significant changes as more organizations embraced cloud and software solutions,” says Yeastar Director of Sales Arya Zhou. “Our software segment grew impressively – from 60% of our market mix in 2023 to 74% in 2024 – reflecting the rising demand and adoption of software-driven innovations.
“It underscores our strategic focus on expanding software capabilities, while maintaining a balanced software and hardware portfolio. This evolution mirrors the market’s shift towards integrated solutions, and Yeastar is well-positioned to leverage this trend by aligning our offerings with the demands of the modern digital landscape.”
So, what about that 2025 roadmap?
AI will, of course, feature large.
Real-time transcription, intelligent summarization tools and an enhanced chat engine will deliver seamless communication and improved operational efficiency.
In addition, at the end of this month, a new Outbound Call Center will help remote sales, marketing and support teams to promote products, contact leads, follow up on requests, schedule appointments, send notifications, confirm orders, issue payment reminders, and conduct surveys.
A new Auto Dialer will automate the dialing process; connecting calls to available agents or designated destinations based on the chosen dialer mode of Progressive, Power, or Agentless.
New Wallboard CRM Templates and CRM Integration Optimization will improve CRM management with enhanced templates and smoother integrations.
A new Call Flow Designer will simplify the creation and management of call flows with a drag-and-drop interface, allowing users to design complex call processes without coding; enhancing customer satisfaction and operational efficiency.
And new Omnichannel Outbound Messaging capability will provide templates to enable businesses to create and manage consistent message for channels such as WhatsApp and SMS; allowing for efficient and streamlined communication across multiple platforms.
All in all, it makes for an innovative and exciting Yeastar roadmap that will support productivity, efficiency, and profitability gains for both its partners and their end user customers throughout this year and beyond.
To learn more about how Yeastar can help your and your customers’ businesses leverage the power of cloud-based communications, click here.
