What has been your business/work highlight or achievement of 2024?

One of the key highlights of 2024 has been witnessing a significant increase in the productivity of our team, largely driven by our focus on education and the successful implementation of generative AI tools. By providing comprehensive training and empowering our team to integrate AI into their workflows, we’ve seen a notable rise in both the usage and frequency of AI-powered solutions across different areas of our work. Additionally, a crucial development has been the sharp reduction in the use of “Bring Your Own AI” (BYOAI) practices. By encouraging and equipping our team with vetted, secure tools, we were able to decrease the reliance on unsanctioned AI technologies by over 90%, drastically mitigating the risks associated with this trend. This not only enhanced our overall security posture but also streamlined the team’s capabilities, ensuring more efficient, consistent, and safer outputs.

Who do you think has had the most positive impact on the UC space in 2024 and why? 

In 2024, I believe Kevin Kieller has had the most positive impact on the UC space. As a co-founder of enableUC and a recognized expert in the field, Kevin’s insights and analyses have been instrumental in guiding organizations through the complexities of UC solutions. His thought leadership, particularly in areas like Microsoft Teams and collaboration strategies, has provided valuable direction for businesses striving to enhance their communication infrastructures. Through his contributions, Kevin has significantly influenced the evolution and adoption of effective UC practices in 2024.

What was your biggest business surprise in 2024?

My biggest business surprise in 2024 was witnessing the transformative impact of AI-driven creativity in real-time. As a Head of Creative Technology, I’ve always been an advocate for innovation, but the speed at which generative AI tools became not only a support system but a key player in concept development, event personalization, and marketing strategies was beyond expectations. What surprised me most wasn’t just the technology itself but how seamlessly it integrated into team workflows and client experiences, sparking unprecedented levels of engagement and creativity. This year truly redefined the boundaries of what’s possible in creative marketing.

What was the most useful business book/podcast you’ve read/listened to in 2024?

The most useful business book I read in 2024 was ‘The Creativity Code’ by Marcus du Sautoy. It explores the fascinating intersection of artificial intelligence and human creativity, showing how algorithms are reshaping industries and unlocking new possibilities in problem-solving and innovation. This book has been incredibly impactful in helping me understand how to leverage AI to enhance collaboration and creativity within the rapidly evolving landscape of business communication.

What’s the biggest challenge you and your team will face in 2025?

The biggest challenge my team and I will face in 2025 is balancing the rapid adoption of generative AI and automation with the need to maintain a deeply human-centric approach to creativity and communication. As AI tools become more integrated into workflows, ensuring that technology enhances rather than replaces authentic human connections will be critical. Additionally, staying ahead of emerging technologies while fostering continuous upskilling within the team will be vital to delivering innovative, personalized experiences in an increasingly competitive and fast-paced market.

What technology will have the greatest impact on your business in 2025 and why?

The technologies that will have the greatest impact on our business in 2025 are generative AI, AI agents/AI workers, and immersive technologies like extended reality (XR). Generative AI will drive creativity and efficiency by enabling dynamic content creation and personalization at scale, while AI agents (powered in part by generative AI), will automate complex workflows and act as virtual workers capable of handling tasks autonomously. At the same time, XR will transform how we engage audiences by delivering immersive and interactive experiences that blur the boundaries between physical and digital realities. Together, these technologies will redefine marketing and communication, combining intelligent automation with groundbreaking storytelling and engagement.