Craig Durr
Chief Analyst and Founder
The Collab Collective
Craig Durr
What has been your business/work highlight of 2024 so far?
This year’s highlight for me has been launching my new analyst firm, The Collab Collective Insights & Strategy. We are here to help our clients drive better decisions and reach more people. The core of this is we do it in a collaborative way that delivers research, insights, and strategy that is impactful.
Who is your business hero and why?
These days, Jensen Huang is quite a humble yet powerful presence. I like his approach to success. “Success is a work in progress. It’s not about achieving a goal; it’s about constantly improving and pushing boundaries.”
What’s the biggest business mistake you’ve made and what did you learn from it?
No specific mistake is at the top of my mind, but they exist! And, when I do make one, it usually revolves around making assumptions and not asking questions. Curiosity can be a superpower if used to upend assumptions.
What’s the most inspirational book you’ve ever read and why?
The Alchemist by Paulo Coelho. Although this book came out in the late 80’s, I did not discover it until later in my adult life. This “classic” novel is brimming with profound wisdom and insights. It empowers readers on their journey of self-discovery and encourages them to pursue their dreams with unwavering determination.
What’s the biggest challenge you face in your role in 2024?
Continuing to create, find, and share relevant data, insights, and content to help others discover and understand their “future of work.”
What technology will have the greatest impact on your business this year and why?
Of course, it’s AI. Not just in my own workflows, but in how I am discovering how others are adopting it to collaborate and communicate.
