In this UC Today interview, host Kristian McCann sits down with Mick Heys, Vice President at IDC, and Nathan Budd, Senior Director of Consulting at IDC, to explore the IDC’s latest research in collaboration with Shure that tangibly links collaboration effectiveness to productivity and ROI from tech investments.
Together, they unpack how organizations can move beyond simply buying technology to understanding its measurable business impact. If you’re looking to sharpen your collaboration strategy, quantify productivity, and avoid the hidden cost of inaction, this discussion is one to watch.
As hybrid work matures, IDC’s research shows that collaboration is no longer a soft skill — it’s a strategic differentiator. But many organizations still fail to connect technology investments with real business outcomes. In this conversation, Mick and Nathan explain how businesses can unlock measurable ROI from AV and UC strategies while making AI investments work smarter, not harder.
Here’s what you’ll learn:
- The cost of inaction: Why failing to optimize AV and collaboration tech quietly drains budgets — and how to quantify it.
- Collaboration archetypes: Discover IDC’s four organizational models — Electronic, Orchestral, Jazz, and Rock — and what they reveal about your collaboration approach.
- The AI connection: How poor AV setups undermine AI accuracy and productivity, and what to do about it.
- Outcome-based frameworks: Learn how to align people, processes, and technology to measure success where it matters most.
Explore how your organization’s collaboration archetype and collaboration setup impact your productivity and ROI by reading IDC and Shure’s report.
