Kristian McCann sits down with Lee Essex, SVP of Global Sales and Marketing at Tango Networks, to address a critical blind spot in enterprise communications.
While companies have invested heavily in unified communications platforms for desk-based employees, frontline and field workers – who make up 80% of the workforce – are left using personal mobile devices without proper business integration.
Essex explains why extending desktop UC apps to mobile phones creates more problems than it solves, and how native mobile integration transforms both employee experience and customer trust.
Here’s what that means for your business and how to fix it:
The trust problem: When employees use personal mobile numbers for business calls, customers see unknown numbers and don’t answer. This breaks the customer experience and creates operational blind spots that IT can’t monitor, route, or record.
Native integration solves the user experience gap: By embedding business identity into the phone’s native dialer, employees continue using familiar tools while IT gains full visibility and control over communications—no behavior change required.
The data blind spot: Without mobile integration, companies can only analyze 20% of their communication data (desk-based calls), missing critical insights from the 80% of conversations happening in the field.
Strategic transformation: Companies that implement native mobile UC see multiple benefits—improved employee engagement, reduced costs through consolidated contracts, elimination of dual-device requirements, and truly unified communications that include both fixed-line and mobile channels under centralized policy control.
Next Steps
If you want to take back control of your mobile communications with solutions staff will actually use, visit https://tango-networks.com/.
