Judges

David Dungay is the Editor in Chief at Today Digital, a digital publisher that produces UC Today, CX Today and XR Today. David has spent the last 12 years working in the B2B Technology Media space reporting on, and creating products for, the partner Channel and those tech vendors with an indirect GTM.

Jay McBain is one of the most visible and respected thought leaders in the global channel ecosystem. Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends.

He has spent his 28-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, ChannelEyes, and Forrester. Jay is Chief Analyst at Canalys – the world’s leading research firm with a distinct focus on channels, partnerships, alliances, and ecosystems.

Anurag Agrawal is a renowned industry analyst with over 35 years of experience. He is the Founder and Chief Global Analyst at Techaisle and was previously the head of Gartner’s Worldwide Research Operations.

Anurag is recognized as one of the top analysts to follow in the Midmarket and Channel Partner segments. He is an analytical blogger specializing in developing go-to-market strategies and advises senior executives on the cloud, routes-to-market, emerging technologies, and industry dynamics.

Anurag consults with senior executives on developing their channel, SMB, and midmarket strategies based on data collected from Techaisle market research. He began his analyst career with IDC, where he is credited for launching IDC’s much sought-after quarterly market share tracker research.

Janet Schijns is CEO and Co-Founder of JS Group, a go to market acceleration firm dedicated to achieving results in the Channel Megacosm. She serves on the Board of Directors for AvePoint, and Ninjio and regularly advises top technology firms on their go to market.

Janet is a Top 10 CEO Disruptor 2021, Top 10 Women in Technology 2020, 2021 (Analytics Insights), Top 50 Technology Influencers 2020, 2021 (Awards Magazine), Top 50 Channel Influencer (Channel Futures) and was named Channel Influencer of the year in 2019, beating out a slate of nominees from the top tech firms in the world.

Janet has been in the top 5 influencers every year for the past decade. She was formerly EVP and CMSO at Office Depot and prior to that, she was the Chief Channel Executive, Chief Marketing Technologist and ran business products for Verizon. Additionally, Janet ran the channel organization for Motorola Enterprise and Government and is a noted and admired channel expert in the industry regularly appearing on the main stage at a variety of events.

Craig Durr is a Senior Analyst at Wainhouse Research (part of the Futurum Group), focusing on the unified communications and collaboration market. Craig covers Meeting Room Collaboration, providing research and analysis on the products and services that enable group collaboration and communications.

In addition to following the technology, Craig also studies the human elements of work - organizing his findings into the workforce, the workplace, and the workflows – and charting how these influences drive today's and tomorrow's technologies and business strategies. Craig's experience includes product leadership roles at Poly, Dell, Microsoft, and IBM.

Jasmina Muller is the Chief Ecosystem Officer at PartnerTap, a partner ecosystem platform that helps channel teams identify more sales opportunities. With over 25 years of experience in the technology industry, Jasmina has a proven track record of success in building and managing strategic partnerships.

She is an expert in building and maintaining relationships with partners and has a deep understanding of the technology industry and the challenges facing today's IT organizations.

Prior to joining PartnerTap, Jasmina held senior partnership and business development roles at several leading technology companies, where she developed and executed successful partner strategies that drove significant revenue growth and increased market share.

She supports organizations that give back to the community and promote DEI efforts, volunteering her time with board seats on Tech4Change, the Alliance of Channel women and Achieve Unite.

Jessica Baker is the Chief Program Officer at AchieveUnite. She is a seasoned Channel and Ecosystem expert with over 30 years of experience developing and managing partner strategy, programs, marketing, enablement and operations. She is fanatical about generative AI, cloud, SaaS and everything that means to the partner ecosystem. Throughout her career she has been recognized with many awards and she sits on several channel leadership boards. Prior to co-founding AchieveUnite, she held leadership positions at Progress Software, Compuware, Signiant, and Softek.

After starting, growing, and selling his own MSP Business, ‘Not a Business Coach’ was created to help Business Owners of aspiring MSPs reach their goals.

Over the last decade, Pete built a Managed Services Provider in the UK and took it from £0 in the bank and zero staff through to over £1.2m in turnover, a team of 16 staff, and, of course, everything else that comes with running a business.

‘Not a Business Coach’ came about when he was approached by multiple MSP owners asking for his help and is fuelled by an industry where most ‘Business Coaches’ have never run their own business, let alone know the nuances involved in running an MSP.

Pete has worked in the IT industry for over 20 years and has worked with businesses of all sizes specifically to improve their IT Systems, Processes, and Support.

Dr Lucy Green is a well-known Business Development Expert and recognised as one of the top 5 UK Sales & Marketing Advisors. Lucy has a particular passion for combining business creativity with accurate data to produce winning business plans and implementations.

Scott is a Tech Strategy professional who has worked in the MSP industry for over 20 years.  Working at some of the UK’s largest IT service providers, Scott built and lead the Cloud teams, platforms and commercial models which helped hundreds of clients on their digital journey away from rubbish IT solutions. Helping businesses move to awesome cloud services which actually make a difference to their teams and their customers.

In April 2019, Scott founded Cloud Nexus, a Microsoft 365 and Azure niche-focus consultancy firm in Leeds. Working alongside Microsoft Partners, the business supports the MSP community to develop their offerings around Microsoft 365, Teams and Azure.

Prachi Nema works with Omdia, the technology research division of Informa Tech. She specializes in enterprise communications and collaboration technologies, including videoconferencing equipment and services, and UCaaS. Prachi has over 20 years of telecom industry experience and expertise in service provider strategies, next-generation technologies, and fixed/mobile convergence. She has authored numerous market share and forecast reports, white papers, and service provider and end-user studies on topics across the telecommunications market.

Prachi has worked as a software engineer and telecom analyst with various telecom companies and boutique research firms. She holds an engineering degree in Electronics and Telecommunications from SGSITS, India, and an MBA from Henley Business School, UK.

Margaret Adam, an industry expert in partner ecosystems and go-to-market strategy, is the Head of Product Marketing at Channel Mechanics. With 25 years of experience in the technology industry, Margaret has held various marketing, sales, and product management roles across distribution, vendors, startups, and partner organizations.

She recently worked at Salesforce, focusing on strategic partnerships and industry marketing for analytics. Margaret also spent 13 successful years as an award-winning analyst at IDC, advising vendors on go-to-market and channel strategies.

A sought-after keynote speaker, her contributions have been recognized through multiple industry awards, including the prestigious IIAR Analyst of the Year. More recently, she was named one of the top 14 Channel Influencers in EMEA for 2023 by Channel Futures. Outside of work, Margaret enjoys outdoor activities and is an avid traveller.

Finbarr is an analyst at the Cavell Group. His remit covers Cloud Networking, Security and CX. His expertise covers all types of cloud networking, communications services, and security technology, as well as, addressing the future components of the broader business network including 5G, and Wi-Fi. Prior to Cavell, Finbarr worked in PR and Marketing in the B2B technology sector for 7 years, covering a wide range of technology clients from cybersecurity, network operators, IoT network providers, secure communication application developers, and more.