8×8’s no-code Automation Builder enhances customer and employee experiences.
Deployed via 8×8 Connect, the Automation Builder eases the workload for development teams and the reliance on developer infrastructure.
The solution boosts customer experience by enabling various job roles, such as customer support and marketing teams, to build engaging experiences for customers.
Marc Magnin, Head of Product, CPaaS at 8×8, Inc, said: “The point of automated functionality is to eliminate manual work and repetition while enabling processes to scale, and that’s exactly what we’ve done with 8×8 Connect Automation Builder.”
“Automation Builder allows users to now leverage a convenient no-code, visual interface to design communication workflows and deploy them on 8×8 Connect.
Further, it allows companies to automate their customer engagement at scale without putting strain on development teams or running developer infrastructure.”
8×8 Connect is a multi-channel communications management platform which provides organisations with the ability to manage voice and text messaging campaigns over multiple channels with real-time reporting and analytics.
By adding the 8×8 Connect Automation Builder, users can leverage its cross-channel orchestration capabilities within a consolidated interface. As a result, users will be able to see the wider context of communications, as well as actionable data streams from sales and marketing software.
Features of the 8×8 Connect Automation Builder include automated workflows, customisable iterations, and drag and drop modules for complex workflows, and pre-built templates.
The solution also has a communication workflow builder for channels such as voice, chat, and SMS, and enhanced processes for marketing, customer support and operational managers.
Michael Brandenburg, Senior Industry Analyst at Frost & Sullivan, said: “Organisations looking to incorporate programmable communications and CPaaS capabilities into applications and workflows require solutions that go beyond APIs that cater to developers.”
“Line-of-business leaders are often in the best position to enhance workflows and processes, but only if they are given the right tools and technology.
“8×8 with Automation Builder is lowering the barrier to entry for enterprises to unlock the power of programmable communications with its suite of low-code/no-code solutions.”
8×8 Connect is part of 8×8’s CPaaS communication API portfolio, which include video, performance monitoring, SMS, voice, and chat.
8×8’s communication API portfolio also crosses over with its ‘8×8 XCaaS’ cloud contact centre. ‘XCaaS’ is an acronym coined by 8×8, which stands for ‘eXperience Communications as a Service’.
Recently, 8×8 deployed XCaaS to 1,500 council employees of a London borough, supporting businesses from healthcare, housing, employment, and more.
8×8’s contact centre for Microsoft Teams was recently reviewed by UC Today.
