‘Aura Connect Takes the Hassle Out of Global SIP Trunking for Teams’

Aura Alliance’s Chief Strategy Officer opens up on the advantages of its new voice solution for Teams

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‘Aura Connect Takes the Hassle Out of Global SIP Trunking for Teams’
Unified Communications

Published: June 21, 2021

Marian McHugh

Technology Reporter

The last 15 months have seen businesses grapple with technology and platforms they have never needed to use before and it has become imperative for solution providers to cater to these needs by offering simple, easy to use self-managing tools. 

Aura Connect is one such tool, designed to ensure easy setup and management by “non-technical people” according to Aura’s Chief Strategy Officer, Jonathan Harris. 

Aura Connect is a global SIP Trunking service built for Microsoft Teams, providing full calling capabilities in a ready-to-use cloud application. It works with cloud, on-premises and hybrid deployments, allowing organisations the flexibility to scale according to their needs. It allows users to be up and running “hassle-free” in only 10 minutes, without the common drawbacks that can happen when switching between systems or providers.  

“We’ve built an automated provisioning tool that allows customers to manage the setup themselves, so it’s very easy for non-technical people to deploy our solution,” Harris explained to UC Today. 

“The cost of entry is very low, and our platform has been built to be globally scalable. We also have the flexibility that customers can either consume carrier services from us or they can bring their own.” 

The solution has been built in Microsoft Azure, Aura Connect is available in 78 countries across the globe with local numbers and multi-currency support. However, its true differentiator is its service and support, according to Harris.  

Rather than having to engage with multiple providers, contracts, and invoices, Aura Connect offers one monthly contract and one point of contact for round-the-clock support, resulting in a consistent experience across different geographies.  

“Unlike most telco providers that provide services similar to Aura Connect, we wrap the professional services and transformation practice around the offer,” he elaborated. 

“For example, if a customer is nervous about migrating to Teams, we’ve got a fully structured consulting practice to guide them on that journey. We can also support the legacy base that they may have today, including Aura Insight which gives the customer all the information they need to help make a low-risk migration to Teams.” 

It also offers customer’s support for their existing phone system and multiple subscription options, including monthly and no contract, allowing customers to scale up or down and pay according to their requirements.  

But as organisations slowly return to office life and their PBX systems that have been sitting unused for 15 months, where does Aura Connect fit in? 

“The platform allows businesses to deploy that work from anywhere solution,” Harris said. 

“Because we are sending the services directly into Microsoft Teams from Azure, we take away that challenge around getting the audio call to the user, wherever they may be on whatever device. So if their device supports Teams – whether it’s an iPhone, iPad or Android – they can still make the calls without having to be in the office. 

“But what’s also quite unique about our platform is that we have the ability to hone the service to nine regions in the world. In any instance, we can re-route the customer’s service to another region automatically – we’ve got global resilience built into the platform”

 

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