Avaya has appointed Alison Hastings as its new European Channel Lead.
Hastings will be responsible for maintaining and growing Avaya’s channel partner ecosystem across the European, UK, and Israeli markets in her new, expanded role. Avaya stresses that her focus will be on helping partners deliver best-in-class customer experience solutions that drive business growth.
“We are forging ahead as the leader in enterprise CX with a compelling cloud communications and services portfolio that’s uniquely suited to the enterprise segment,” Hastings commented.
I am looking forward to working with our channel partners to drive the skill investment and domain expertise needed to create the compelling CX value propositions that our customers demand. As our world moves away from the typical resale model, our partners are finding great opportunity in becoming experts and consultants, offering guidance to large customers as they navigate their innovation journeys.”
Hastings previously served as Avaya’s Senior Channel Director for the UK and Ireland, where Avaya outlines that she successfully led new business initiatives, facilitated collaborations, and drove partner growth for over six years.
She will report directly to Cameron Thomson, Group Vice President for the Europe, Middle East, and Africa (EMEA) theatre, including Turkey and Pakistan.
“It’s fantastic to see Ali expanding her expertise beyond the UK and Ireland and into Europe and beyond,” added Thomson. “Ali approaches every day with enthusiasm and commitment and is well-suited to a role that helps partners across the area gain access to the skills and technologies our joint customers demand.”
Avaya To ‘Drive Business Growth’ In EMEA With New Region VP
The announcement of Hastings’s new role follows up Thomson’s own recent appointment as the EMEA’s Group VP last month.
Based in the UK, Thomson intends to “drive business growth” in the region. Avaya emphasises he offers a wealth of experience in regional CX leadership from his successful tenure at Alvaria and its predecessor, Aspect Software.
Upon Thomson’s appointment, Avaya highlighted his deep expertise in the market and its dynamics. The company underlined that his experience would enable him to empower local teams to work closely with customers and partners, fostering business growth by delivering exceptional customer and employee experiences.
Thomson’s and Hastings’s appointments come only several months after Avaya CEO Alan Masarek announced he is set to retire by the end of the year. The current Chair of the Board of Directors, Patrick Dennis, will assume the role.
