Now more than ever, the public sector is in desperate need of technology capable of aligning teams and empowering agile innovation. The challenges of the pandemic have created significant confusion and panic among communities. Now, there’s more pressure on public sector brands to respond quickly through digital transformation initiatives.
To succeed and thrive in this new world, public sector companies need to build a foundation for collaboration and cooperation in the transforming workplace. For most organisations, this starts with having the right communication strategies in place, via Unified Communications.
Unified Communications aligns essential technologies for communication and collaboration in a single pane of glass environment for the modern world of work. However, with public sector brands feeling the strain of reduced budgets, it can be challenging to build a business case for the introduction of a new communication stack.
Here’s how you can build a business case for UC in the public sector.
Step 1: Focus on the Importance of Continuity
Stability, reliability, and undisrupted business continuity are essential to any public sector organisation. While most companies risk losing revenue from customers when their operations shut down, the disruption of a public sector organisation can lead to issues for an entire community.
Public sector groups like government committees and non-profit organisations need to ensure they have a consistent way to keep their projects running smoothly, no matter what happens in the wider landscape. With UC in the cloud, it’s possible to create a better level of business continuity and resiliency for the post-pandemic world.
Many public sector groups have already recognised the need for an aligned ecosystem in the cloud, with around 87.2% saying they would move their IT structure into the cloud provided they could find the right service. Investing in UCaaS provides public sector companies with a way to keep crucial operations in motion, no matter what.
Step 2: Highlight the Benefits of New Innovation
Aside from ensuring business can continue “as usual” in the case of disasters and unexpected events, a unified communication platform can also pave the way for innovation and rapid transformation in the public sector. Unifying all of your communication tools into one place makes it easier to drive adoption to new forms of communication and collaboration, like video and chat.
With Unified Communications as a Service, it’s also possible to build a cloud-environment where you can empower team members all over the globe. This allows companies in the public sector landscape to bring new members of staff into the workplace, access the support of experts wherever they are in the world, and grow at speed.
The cloud environment also means it’s possible for public sector brands to rapidly invest in, and deploy new technologies when they need to explore new opportunities. For instance, you can use your cloud UC environment as a method of exploring the benefits of automation tools, chatbots, AI, and even IoT connections for empowering your teams.
Step 3: Consider the Needs of an Evolving Team
In all industries, unified communications are becoming an essential part of supporting and empowering a rapidly-evolving team. Today’s public sector professionals work in a wide range of different environments. There are people who are constantly active in the field, behind-the-scenes employees working from home, and traditional office workers to consider.
With a UC environment, you can support your public sector staff in performing as productively and efficiently as possible. These tools align all of the tools your team needs into one pane of glass, so they can find information, support, and tools for collaboration all in the same place.
With a single environment offering all the information and context a team member needs to do their best work, you’re more likely to achieve rapid results in your public sector team. There’s even the opportunity to bring even more information and tools into the same environment through APIs and integrations. Many public sector brands are even looking into the potential of aligning their cloud-based UCaaS and CCaaS tools, for better collaboration in customer service.
Step 4: Look At Security, Privacy, and Compliance
Regulatory rules and guidelines are constantly evolving in the public sector, particularly as public opinions about how groups should manage data continue to evolve. Staying compliant with the latest guidelines is essential to maintaining the trust of your audience. Unfortunately, it can be difficult to keep track of the various volumes of data flowing through a disjointed communication ecosystem.
With Unified Communication, you can align more of your tools and people in the same environment, so you can more easily track the flow of knowledge, and ensure data remains secure. A good, unified communications platform provider will even be able to give you comprehensive control over where your data is stored, and how it’s encrypted from one point of contact to the next.
UC solutions also take a lot of the strain off IT teams and supervisors, who need to keep track of who has access to which tools and information in their teams. In a UC portal, you can easily remove or grant access to different tools and features at the touch of a button, and even remove access to data remotely when necessary.
Step 5: Explore Opportunities for Positive Growth
Unified Communications tools can help to make public sector teams more collaborative, agile, and informed in today’s competitive and high-stress landscape. With the right tools, you can synchronise distributed teams, and even access deeper insights into your workflows and audience.
By unifying various flows of data, your UC solutions can give you a valuable insight into important metrics which may inform your decisions as a public sector organisation going forward. It’s even possible to implement intelligent tools which can help with things like customer sentiment analysis, or tracking trends in your community.
At the same time, public sector companies can access all of this innovation and opportunity while keeping costs as low as possible. Aligning more of your tools in the same environment often means you can access lower costs, and maintain fewer billing cycles.
For public sector companies struggling to keep up with the rising demands for rapid growth, unified communications is becoming a critical investment.