CallRail Integrates with RingCentral to Give SMBs Enterprise-Grade Call Intelligence

Lead engagement platform CallRail has announced a new integration with RingCentral, which it says will give small businesses the power to have “smarter conversations with unprecedented insights” into marketing campaign performance and lead sources.

CallRail users are currently able to access lead intelligence from inbound calls, but this integration will expand access to include outbound calls in a single timeline so customers can optimise each interaction.

“We’re thrilled to partner with RingCentral on this integration and connect our customers with their globally trusted business communications platform,” said Marc Ginsberg, CEO at CallRail.

RingCentral’s gold standard reliability and rich communication features complement our real-time lead attribution capabilities, creating a powerful integrated solution.”

“Together, we’re empowering SMBs to maximise their marketing investments while delivering exceptional customer experiences through seamless communication workflows.”

“With CallRail’s expertise in lead engagement, we can help customers better understand what is making their RingCentral phone ring,” said Akshay Srivastava, EVP & GM of Go-to-Market at RingCentral.

“With this intelligence, our shared customers can not only confidently manage all customer communications in one place, they can also optimise their marketing investment and close more leads, accelerating business outcomes.”

• CallRail Integrates with Teams to Boost Lead Response

Why IT Leaders Should Pay Attention to This Integration

Improved attribution and call context. Agents will have more informed conversations from the start with real-time intelligence to the lead’s campaign or attribution source, so customers will know if they’re responding to a Google Ad, direct mailer or the pricing page on their website.

Insights and optimisations based on all call data in a single location. Today, CallRail users are able to see lead intelligence from inbound calls. With this integration, mutual customers will have visibility into the full lead journey, including inbound and outbound calls, in a single timeline so they can understand and optimise each interaction.

Drive more leads to your RingCentral number. CallRail provides data driven insights into what makes a RingCentral phone ring. With this information, businesses can focus their marketing investment and efforts on the campaigns, keywords, messaging, web pages and geographies that drive the most volume.

Why Smarter Conversations Drive Bigger Results — And the Intersection of Enterprise Communications and Lead Engagement

Personalised conversations are critical to business success, with 71 percent of consumers expecting companies to deliver personalised interactions, according to a 2021 McKinsey report.

For SMBs, having immediate visibility into marketing sources allows them to provide better customer service and have more personalised conversations.

By integrating lead intelligence into business communications, businesses have a wealth of information to provide a tailored experience from the moment the phone rings.

Lead Engagement Market is Booming — What’s Fuelling It?

As more and more branches of SaaS congregate under the “collaboration” umbrella, from UCaaS and CCaaS to employee experience and HR tools, lead engagement also joins the team. Not only that, but the global lead engagement and marketing attribution software market is estimated to exceed $5 billion by 2026, with the rise of multi-channel marketing driving growth.

With consumers engaging across numerous platforms before making a purchase, brands face the challenge of tracking interactions across fragmented digital landscapes.

Demand is also driven by SMBs increasingly investing in digital marketing and seeking better ROI visibility.