COVID Response Triggers Redesign and Reinvention of Working Practices

In the first of a three-part series, we look at how hybrid working practices, spaces and cultures are changing the world of work forever

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COVID Response Triggers Redesign and Reinvention of Working Practices
Unified Communications & Collaboration

Published: September 4, 2020

George Malim

In the first of a three-part series looking at how hybrid working practices, spaces and cultures are changing the world of work forever, UC Today spoke to Poly experts to understand theΒ working practicesΒ of the future.Β 

The world of work is likely to have been forever changed by the COVID-19 pandemic. For some, the outcome that workers can be more productive and happier working from home – at least for some of the time – is a genie that is now well and truly out of the bottle. Companies now are more willing to recognise that people don’t have to be in traditional offices to be working diligently for their employers.Β 

Darrius Jones
Darrius Jones

Research has shown that traditional office workers lose one hour of productivity each day because of open office distractions and reduced commuting time is a benefit to workers in their lives. That social aspect of office life is a concern for some but 70% of workers are keen on using video for remote and office collaboration thereby performing the vital function of creating a community of workers regardless of location. The majority of workers – 74% – seem to like the new flexibility and say they are keen to make the move to working from home permanent.Β 

β€œBack in 2015, collaboration tools had already emerged and even though cloud accelerated adoption, every organisation struggled to justify investment in unified communications and collaboration,” said Darrius Jones, Executive Vice President and Chief Strategy Officer at Poly. β€œThis situation has flipped that and there is a reason to invest.” 

Jones added that 85% of people think location flexibility increases productivity and said that some of the bad habits of the office can be streamlined with collaboration tools. β€œThe future will be all about flexibility,” he said. β€œFor the last three to five years the talk has been about the open office and making improvements but there are now so many meetings to the extent that the day is now longer.” 

β€œNow, we recognise that if you’re sick you shouldn’t go into the workplace and we’re now thinking more about what truly needs a meeting and what just needs a standard collaboration,” he added. β€œThe thought process of needing a meeting for everything is changing and it may be quicker and simpler to have shorter, faster interactions.” 

Jones’ colleague, Carl Wiese, Executive Vice President and Chief Revenue Officer at Poly, sees a three-stage reinvention of working practices:Β Respond,Β Redesign andΒ Reinvent. β€œβ€™Respond’ relatedΒ toΒ theΒ firstΒ reaction to the COVID-19 crisisΒ whenΒ it wasΒ all around survival. Speed was key and organisations had toΒ justΒ power through,” he explained. β€œIn theΒ β€˜Redesign’ phase,Β  whereΒ manyΒ companiesΒ are now,Β organisations are looking to become digital first.” 

β€œThe third phase,Β β€˜Reinvent’,Β will focus onΒ work practices thatΒ reflect theΒ anΒ eraΒ in whichΒ digital transformation is a state of mind,” he added. β€œAsΒ organisationsΒ exploreΒ the full extent ofΒ possibilities, they’llΒ look toΒ aΒ future in which the way we work and live will be reimagined” 

To learn more, visit Poly.Β 

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Digital TransformationFuture of Work
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