Anywhere, anytime, anyhow: staying in touch has become easy for everyone.
Whether in the office or on the move, our connected devices put virtually limitless capability and the most complex functionality literally at our fingertips.
However, the way in which the world communicates has changed too.
Voice calling, emailing, videoconferencing, chatbots, social media and a myriad different messaging and collaboration platforms means ensuring those with whom you wish to connect must be able to do so via them all.
Thankfully, the modern, cloud-powered, all-in-one-place Communications Platform is omnichannel.
All enterprises must do is choose the right provider with which to partner.
“Effective communication is a cornerstone of trust-based, strong relationships,” says Asha Potla, Director of Product Managements, Enterprise Messaging, at leading provider Soprano, whose Soprano Connect platform has all the bases covered.
“The worldwide digital transformation has broadened the way people interact by giving them more communication channels and more power to choose the ones they prefer at a given moment – and that’s a great thing.”
“A one-size-fits-all communication model no longer meets the needs and expectations of customers and employees.
“From consumers and citizens to patients and employees, today people expect to communicate on their preferred device and channel. To respond to that demand, organizations must digitally transform their communication strategies. And they need the right communication platform to manage it all.”
In the case of Soprano Connect, its omnichannel capability combines a consistent customer experience across channels, empowering enterprises and organizations to interact with those they serve flexibly and effectively.
It opens the door to more meaningful conversations that unlock user delight and engagement; drive productivity and business growth; and educate. In short, getting the right information to the right person in the right format and at the right time.
“No single communication channel can meet an audience’s diverse needs and preferences,” says Potla.
“Organizations need flexible communication options to effectively reach and meaningfully engage with audiences who prefer different channels or even a mix of channels. The Soprano Connect omnichannel platform provides users with a wide variety of options to ensure they have the right channel at their fingertips whenever they need to talk. That helps create a consistent mobile communications journey that delights users while building trust and long-term customer loyalty.”
Ease of connection is just part of the equation, though.
Effective, impactful communication isn’t a one-and-done kind of thing. It’s an ongoing process that thrives on continuity. When organizations are able to provide communication channels that enhance that engagement, the conversation keeps moving forward.
Indeed, recent research carried out by Aberdeen Group, suggests that companies with robust omnichannel customer engagement programs have retained around 89% of their customers, as opposed to only 33% for companies with little or no omnichannel customer engagement.
“Effective communication is a two-way street,” says Potla. “It should be flexible, instantly accessible, and seamless for end-users regardless of who or where they happen to be. Get that right, and businesses can reach their customers whenever they want, wherever they are, and however they prefer.”
To learn more about how Soprano Connect can help your and your customers’ businesses thrive in today’s omnichannel communications landscape, click here.
