Daisy Rebrands as Digital Wholesale Solutions
Daisy Group channel-focused divisions combine to form new brand
Leading provider of communication, cloud and IT solutions for businesses across the UK, Daisy Group, recently announced a new identity for their organisation. The company has chosen to merge all of its channel-serving divisions into a new, comprehensive brand named Digital Wholesale Solutions. This new company comprises of the Daisy Wholesale company, Daisy Distribution for Network Branded Mobile, and Daisy Worldwide.
The combined channels underneath the previous Daisy name are combining their respective portfolios, teams, and platforms into a new and improved business, intended to make life easier for channel partners. Digital Wholesale Solutions plans to market itself as the one-stop solution for the channel to access everything they need for digital infrastructure evolution.
Offering Broader Solutions to Partners
To leave one-size-fits-all strategies behind, the new Digital Wholesale Solutions brand is free to work independently from the Daisy Group’s other companies. This will allow the company to focus more on offering the right solutions to their partners. However, Digital Wholesale Solutions will still benefit from being a part of the wider Daisy Group. This means that it will still have access to a reliable and advanced business broadband, mobile, ethernet, and voice portfolio.
A team lead by the experienced Nathan Marke and Terry O’Brien will be responsible for driving the growth of the new Digital Wholesale Solutions brand.
Commenting on the new merger, CEO, Terry O’Brien, noted that the channel represents an incredible opportunity for companies in the communication sector today. Daisy partners have seen exceptional growth in recent years as UK organisations continue to invest in new IT, cloud and communication strategies. The channel partners in the environment are the best people to help these companies evolve.
Bringing the Channel Businesses Together
O’Brien announced that the previous Daisy divisions had been working hard over the last 6 months to bring all of the channel businesses together into a single cohesive team while working on improving the benefits that they can offer. With the combined capabilities and skills available to them, O’Brien believes that the new Digital Wholesale Solutions company will be able to act as a valuable resource for the channel.
The Digital Wholesale Solutions company wants to make life and business as easy as possible for partners, by giving them a comprehensive product portfolio, featuring the best price points and the support they need from a single location. The Chief Digital Officer for the new business, Nathan Marke, said that he’s welcoming start-ups and established telecoms and IT service businesses to come and talk to Digital Wholesale Solutions. He believes the company’s scale and diversity ensures that they’ll be able to help all kinds of channel partners build a more profitable future.