GoTo has launched its GoTo Customer Engagement solution to bring GoTo Connect and its customer communication tools into a shared inbox.
- GoTo Teams Up With Miro to Bring Whiteboards to its Flagship Products
- ‘Businesses Need to Boost Hybrid Working’ Following UK Strikes – GoTo
- GoTo says ‘Flexibility is Integral’ to How Businesses Should Operate
The multi-channel solution is designed to provide simple customer communication with two-way digital channels, including SMS campaigns, webchat, and social media, to help grow businesses.
The GoTo Customer Engagement solution means that businesses can meet customers wherever they communicate by allowing for easy personalisation, hyperlinks, and scheduled campaigns, that can be managed in a centralised inbox.
Damon Covey, Head of Product, GoTo, commented: “With GoTo Connect, our customers already rely on us for phone conversations with their customers.
“Now we’re expanding our offerings to include an even more robust solution that provides additional digital communication channels to grow their business faster.
“We’ve listened to our customer’s needs, and with GoTo Customer Engagement, we’re giving businesses the ability to easily connect with their customers in the ways they want across phone, SMS, webchat and social media channel. All without the hassle of managing multiple tools.”
GoTo has stated that its Customer Engagement solutions allow businesses to do the following:
- Don’t miss opportunities: GoTo’s solution allows customers to add web chat, social media, and SMS to their channel mix to modernise business communications.
- Communication channels: Users can utilise a mixture of outbound and inbound communications channels, which can increase business performance.
- One shared inbox: GoTo Customer Engagement provides a shared inbox that selected team members can access. The inbox houses all customer communications, regardless of the channel, to ensure fast and effective responses to questions and comments.
- Customer feedback: The solution also includes custom surveys that allow organisations to collect customer feedback and use it to track results easily.
GoTo has confirmed that its new solution is available for all GoTo Connect customers in North America within the new GoTo application.
The launch of GoTo Customer Engagement isn’t the first time the company has combined its flagship product with another solution to boost the user’s experience.
Last year, the company released ‘The Essentials’ bundle, which combined GoTo Connect Standard with GoTo Resolve Standard.
The new bundle gave customers full access to Connect and Resolve’s features to offer a platform that supports UCC and IT operations.
In November 2022, the company updated its GoTo Connect platform to help drive productivity and reliability in a hybrid work environment.
The updates included a new dial plan editor, call volume analytics, and an efficiency mode to help find and alleviate problems in poor network situations.
GoTo said it was putting IT admins at the forefront of making flexible working a reality by ensuring that employees can connect with customers and partners.
