Inside Nuvias UC’s Burgeoning Partnership with Yealink 

Nuvias UC boss Jeremy Keefe opens up on explosive demand for Yealink products and its own phenomenal growth 

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Inside Nuvias UC’s Burgeoning Partnership with Yealink 
Unified CommunicationsInsights

Published: November 25, 2021

Marian McHugh

Technology Reporter

The return to the office has resulted in an overwhelming increase in demand for Yealink products, according to Nuvias UC CEO Jeremy Keefe 

The return to the office has caused organisations to re-configure their spaces to be more collaborative and inclusive of hybrid workers, as well as offering a space that is as comfortable for employees as their own homes.  

“We’ve had a Teams only relationship with Yealink for a couple of years now, but this year we’ve seen an expansion of room-based systems as a result of people returning to their offices,” Keefe told UC Today.  

“When you go back to the office, you want one touch to dial, the systems to be excellent, great camera technology, great audio technology and the ability to collaborate, and that’s driven huge demand for room systems, and Yealink has certainly benefited from that.  

“Through the pandemic, we saw headsets really expand, but in the last six months, we’ve seen a slowdown in headsets and an increase in handsets again, and Yealink is benefiting from the shortages that are in the marketplace because it doesn’t have the shortages that its competition has.” 

The pan-European VAD distributor has seen “monumental” growth in its Yealink business over the past year, particularly in the UK. Nuvias UC has seen its Yealink business grow “fourfold” so far this financial year, with Keefe expecting this momentum to continue until the ned end of its financial year in March 2022. Demand in the UK has dwarfed this, with Nuvias UC reporting just under 600 percent growth in Yealink’s video offerings, and nearly 350 percent growth in its audio products. 

The UC-focused distributor VAD is expecting to nearly double revenues this year to £110m and the UK remains the largest contributor to that figure, though its European presence is growing. 

“The UK is our biggest market by a long way; last year the UK made up 92 percent of our business, but this year it will be around 80 percent,” Keefe continued.  

“With our vendor portfolio in the UK, we carry every vendor we want to carry, but in Europe, we carry a subset in the different areas we have a footprint. The UK is still our dominant market, although people are buying into the fact that we’re focused on UC&C and that we’re not a broadliner. We intend to provide technical expertise and resources to support our channel base and we can’t do that if we go too broad.” 

What Nuvias UC Offers 

The distributor offers a full portfolio of services to ensure partners can offer end-customers a holistic approach to their room-based systems. Along with Yealink, it counts Zoom, Pexip, and BlueJeans among its vendor partners.  

Nuvias UC also offers channel partners install services, including maintenance, as well as a managed services platform around voice.  

“What we are trying to achieve with these partners is to enable end-users to use whatever systems they want to use within an office,” Keefe stated. 

“Our technical guys are focused on helping our channel partners be able to position that as a solution and not just go and position a single product because if you do that these days, you’re dead in the marketplace.” 



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