Gamma recently announced the launch of two brand-new marketing initiatives, including “Accelerate”, the self-serve online portal for its channel partners, and the expansion of the current partner programme. After the “Platinum Partner Program” offered by Gamma proved to be a massive success, Gamma has introduced a “Gold” level, which gives partners access to a partner programme manager that supports them in delivering lead generation activities, including managed nurture campaigns, and funding towards various marketing solutions. Gold members also benefit from enhanced support and training opportunities. In order to be considered a “Gold” partner, resellers need to achieve a specific number of training and commercial commitments.
The Accelerate Portal
The new marketing portal for Gamma “Accelerate”, will include a wide asset library which is available to all the company’s channel partners. The asset library will be enabling partners to easily customise its campaign material and product collateral solutions so that partners can offer quality content to their marketing campaigns. In an effort to prepare for the launch of this new portal, Gamma has expanded its white label marketing solutions, including the release of various end-to-end, “campaign in a box” solutions which gives partners many of the solutions they need for running lead-nurture campaigns. Platinum and Gold partners will both have access to various multi-tactic marketing automation options for lead nurture campaigns that will help them to boost growth and build their pipeline. Additionally, Gamma will be offering managed marketing campaigns to all partners using the Accelerate option. Using this managed service, Gamma’s partner marketing team will deliver multi-tactic targeted marketing campaigns that generate qualified leads on the behalf of gold and platinum partners. The Accelerate content syndication module will be exclusively available only to Platinum partners, and this premium feature will automatically deliver relevant, targeted content to the website that engages visitors and aligns with the Gamma product messaging solution, including various calls to action with lead capture forms.
Exciting New Developments
According to the head of marketing at Gamma, Justin Coombes, the latest marketing initiatives launched by the company are an exciting development that gives them the opportunity to take marketing support to the next level. All partners will now be able to easily access brand marketing material within the portal, which is ideal for those who don’t have the resources or time to do the same in-house. For those in the Platinum and Gold position, the solution will offer huge opportunities to “boost lead generation and increase sales.” Additionally, marketing manager at Gamma Premium Partner Arrow Communications, Catherine Ingram said that the company has been hugely lucky to be involved in the pre-launch trial for Accelerate, and they have been very impressed with its user-friendliness and capabilities. She believes that the managed service that they benefited from as a Platinum partner is incredibly valuable, however now they have the opportunity to set up and run their own campaigns easily too! For many, Accelerate will be fantastic for driving lead generation and increasing profits.
UC Today Opinion
Marketing support from vendors is always an advantage. Well done Gamma for stepping it up. Question: Do customers really pay attention to partnership status nowadays and how much does it influence their buying decision?
