In a world that’s desperate to improve things like business agility, productivity, and competitive brand positioning, IP telephony and UCaaS (Unified-communications as-a-service) are becoming increasingly popular options for growing businesses. As companies migrate from their old-fashioned premise-based solutions to cloud services, they’re acquiring more flexible ways to access advanced capabilities and features. What’s more, versatile solutions for cloud deployment also reduce risks of technology suddenly becoming obsolete over time.
Providers are making a change for the needs of the current market, addressing the demand that enterprises and businesses have for tools that can offer cloud-based communications and feature-rich solutions instantly. The introduction of UCaaS-based bundles for services and versatile API interfaces have meant that it’s easier than ever to access simple solutions for growth.
Besides simplifying the integration with third-party applications, CPaaS options have also allowed for the customised development of new applications, giving providers the chance to boost the transformation of their business through CEBP (Communications-enabled business processes). In other words, providers that offer broader CPaaS and UCaaS portfolios are giving their customers the best possible return on investment, and value.
Proven Efficiency and Performance
An analysis into the North American market for UCaaS and Hosted IP Telephony conducted by Frost and Sullivan found that growth potential is significant within the current sphere. The study discovered that the market will continue to experience a significant, and sturdy rate of compound annual growth, measuring at around 26.9% between the years of 2015 and 2022 according to installed users. In order for that development to be sustained, it’s likely that participants will need to add new solutions for team collaborations, CPaaS solutions, and APIs into their offerings of UCaaS.
Frost and Sullivan are also giving companies a chance to access all the information that they need, and register for strategy guides to growth too.
According to the director for digital transformation programs, Elka Popova, providers that can offer diversified portfolios and holistic approaches to collaboration will be able to support business transformation solutions more efficiently. That means investing in things like personalisation, bundles, social features, and mobility for the new age.
Right now, users remain somewhat reluctant to invest in upgrades to their infrastructure. However, the vendor implementation of new and innovative models for business that permit customers to make changes to their premise-based technology through expenditures from an operational level, is likely to help the market grow.
The providers that are owning the market today will continue to see expansion all along the sphere of business collaboration and communication. As more intuitive bundles for services are created to serve all manner of customers, businesses will begin to find their newest solution to UC&C. Additionally, consolidation among competitors is likely to raise market health with a greater concentration of power, while the amount of disruptions in the space will continue to lead levels of price competition and innovation.
