Sangoma has announced a broader adoption of Amazon Web Services (AWS) to run its UCaaS and Contact Center solutions, in a move the company says will provide customers with more scalable, secure, and resilient cloud-based communication systems.
According to Sangoma, building its communications services on AWS allows organisations to centralise multiple communication functions – such as voice, messaging, and call routing under a single platform while taking advantage of AWS’s infrastructure for uptime and global reach.
“Our customers want simplicity and performance without compromise,” said Charles Salameh, CEO of Sangoma.
With our services powered by AWS, businesses are able to consolidate their communications needs with one trusted provider – on highly reliable cloud infrastructure.
“By building on AWS, we’re delivering a secure, scalable platform that’s purpose-built for the future.”
Implications for IT Leaders
For IT decision-makers, the shift to a fully cloud-native, AWS-based communications platform can reduce the complexity of managing multiple telephony and messaging systems.
Elastic scaling allows capacity adjustments during peak or seasonal demand, while AWS’s compliance and security features can help meet regulatory requirements.
The approach may also limit the need for on-site PBX maintenance and free internal teams to focus on projects outside of infrastructure upkeep.
Broader Context
The expansion comes amid a trend of enterprises adopting cloud-first communication strategies. Many organizations are moving away from traditional PBX hardware toward integrated, cloud-hosted solutions that can be deployed quickly and managed centrally.
For vendors like Sangoma, using hyperscale cloud providers such as AWS offers a way to meet demands for reliability, security, and international reach without building and operating their own large-scale infrastructure.
Analysts say the global unified communications and contact center markets are being reshaped by a convergence of cloud adoption, remote work patterns, and customer experience priorities.
Research from IDC projects that the UCaaS market will be driven by enterprises replacing legacy on-premises PBX systems with flexible, subscription-based platforms.
This shift is also influenced by the rapid growth of hybrid work models.
Organisations now need communication systems that function seamlessly across office, home, and mobile environments, integrating video, messaging, and voice into a single interface.
Cloud-based platforms, hosted on providers such as AWS, Microsoft Azure, and Google Cloud, are increasingly favoured for their ability to support distributed teams while offering centralised control for IT departments.
In the contact center space, the move to the cloud is enabling companies to integrate artificial intelligence, machine learning, and advanced analytics into customer interactions.
These capabilities can improve call routing, automate routine queries, and provide real-time agent assistance – features that are harder to deliver with traditional on-premises systems.
Bottom Line
Sangoma’s expanded use of AWS reflects a broader industry shift toward cloud-first communications, where scalability, reliability, and integration capabilities are now baseline expectations.
For IT leaders, the trend means more options to consolidate platforms, leverage emerging AI-driven features, and reduce infrastructure complexity.
