We’ve had a makeover, and it covers a lot more than an updated logo.
Today, I’m going to share with you some of the biggest improvements we’ve made to the UC Today experience lately, with our most recent update.
We decided a little while ago that it was time to transform based on the insights, we’ve gathered from you, our dedicated readers. The journey to a better UC Today began with a few simple goals:
- Improve user experience for our growing audience
- Align all of our brands with a consistent style
- Accelerate the development of innovative experiences (like our virtual event platform)
These goals led to the development of a new set of brand guidelines for everyone working alongside UC Today. We now have a distinct personality, and tone of voice that provides our writers with the guidance they need to delight every reader and viewer. The result? A more consistent experience on UC Today.
Here’s What’s New on UC Today
You may have already noticed that we’ve invested in a new logo. This was an evolutionary move for the company, rather than a total change. UC Today has emerged as a well-recognised global brand, and we think this new design gives us the flexibility we need to be more diverse in our content production strategies.
Our primary goal for our brand revamp was to improve UX for all our fans. Our audience is important to us – and it’s growing every day. That’s why we updated our website with new features to help you find the content that matters to you. UX updates include:
- Labels: Easily identify news stories that deliver analysis, insights, and strategy
- Channel: Channel news is now easier to discover and clearly labelled
- Brands: Explore featured brands which change based on popularity
- Trending: locate trending topics in categories from AI to remote working
We’ve also removed the need to register and login to an account to find your content. That means it’s easier than ever to get the UC Today that’s right for you.
Introducing UC.TV
As part of our continued investment in visual content, we’re also introducing a new video channel: UC.TV. As you know, we love tracking down experts and inviting them to chat with us about the latest topics in the UC, collaboration and CX space. This year, we’re connecting with more people than ever before.
Rather than asking you to visit YouTube to check out our videos, we decided to create a full video channel that showcases our best content under one roof. You can find UC.TV at uctoday.com/tv
Our mission, as always, is to bring you diverse, quality content from around the industry. To achieve this goal, we’ve developed our team even further to include new guest hosts. If you’re interested in getting involved, just send us an email.
If you spot a gap, a bug, or something we’ve missed, we’d love you to reach out and let us know.
Rob Scott
Publisher, UC Today
