UCaaS Migrations: How the Latest Carrier and Number Management Innovation Makes Switching Platforms Easy

Cloud voice disruptor Callroute on why its clever new solution is key to the channel’s next big growth spurt

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UCaaS Migrations - How the Latest Carrier and Number Management Innovation Makes Switching Platforms Easy
Unified CommunicationsInsights

Published: January 10, 2023

Simon Wright

Technology Journalist

Calling all Managed Service Providers: keep it under your hat, but a huge new opportunity may be on the horizon.

For the past 10 years, it’s been about the move to the cloud: end user organisations investing heavily in the digital revolution.

Now that race is largely run, some say 2023 will see the beginning of a new trend likely to reignite markets – the big UCaaS switch.

Communication platforms purchased in a panic when the pandemic struck; smaller providers being acquired by bigger players; reliance on unwieldy, off-the-shelf applications that have failed to keep pace with technological evolution; and fierce competition on price – all are evidence that conditions are ripe for mass movement from one platform to another.

However, to capitalise fully on the commercial (and functional) imperatives, organisations will want to take their voice with them.

That means a simple, fast and inexpensive way to manage your carriers, phone numbers, and UCaaS integrations may about to become the hottest new tech in town – and UK-based cloud telephony innovator Callroute is the first in the world with a fully-integrated, white-label SaaS offer.

“The pandemic meant a lot of UCaaS platform panic buying with customers led by what other people were using or what their vendors were telling them to use – it was a purple patch for providers; profits increased and their stock values went up,” says Callroute Chief Product Officer Mark Vale.

“Investors are no longer experiencing that growth so the next few years are likely to see lots of mergers and acquisitions with end user customers being encouraged to move onto new platforms. Some will not accept that and will look for other alternatives.

“However, all of the migration products currently out there tend to be about data rather than telephony. They only support individual platform-by-platform migrations as opposed to a whole-system solution.

“Telcos, for instance, have invested in their own technology to automate direct routing for Teams but have created another, different solution for Zoom or whatever else. Other third parties out there offer similar integrations for specific UCaaS platforms.

“Our solution connects to any SIP carrier, any UCaaS platform and any PBX system. So, in the event of a major acquisition, for example, customers can connect multiple SIP trunks and Teams tenants to us and migrate their telephony at their own pace.

“They don’t have to carry out separate number ports or buy additional services; they have all the capability they need to migrate whatever numbers they choose, either on a per-number basis or on a range basis. It’s simple and seamless.”

Vale believes the next few months will see enterprises realising that it is in their interests to begin re-mapping their digital journey – and that smart MSPs should position themselves to take advantage.

“Many enterprises will have entered into two or three-year contracts when the pandemic began in 2019 and may now be unhappy with the platform they are on,” he says. “Others, perhaps as a result of provider acquisitions and mergers, may come under pressure to move.

“Many will go the market and find that it is very painful for them to move. If they are offered a tool that makes it easy, they are more likely to go for it.

“With our product, it is just two clicks of a button and organisations’ numbers are over to their new provider. It doesn’t matter what their telephone state is; if they have multiple UCaaS platforms or multiple Teams, or if their PBX is on site, they can connect it all to our cloud and converge everything.

“Whether it is provider acquisitions, business workflows or cost that mandate a different system, they need not be afraid of it. We act like their global interconnect network.”

All of that said, isn’t the popularity of voice services on the wane?

Who’s to say there will even be a demand in just a few years’ time?

“Voice is still very necessary if enterprises are to deliver high-quality customer service – it will always have a part to play in a wider, modern omni-channel communications infrastructure,” says Vale.

“Out of the 270m Microsoft Teams users, there are an estimated 100m users that have the necessary Microsoft licensing to use Teams for PSTN calling, but to date only 12m actually do. The world is a lot bigger than 12m so there is lots of opportunity for other UCaaS platforms.

“Combine that situation with one in which enterprises are able to migrate their telephony between platforms easily and at will, and I believe the next few years look very exciting.”

To learn more about how Callroute can help your and your customers’ businesses leverage the benefits of easy number porting, click here.

 

 

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