New Opportunities for Channel Sales to the Public Sector

Gabriel Avner

With billions of pounds in spending, the public sector is ripe for new business opportunities say NFON

Channel News
New-Opportunities-for-Channel-Sales-to-the-Public-Sector nfon

The start of the new year brings new sales avenues for NFON UK’s channel partners. While the private sector has long been an obvious target market for channel partners selling NFON’s cloud telephony services, the public sector is also an option worth exploring as government offices look for technologies that will help them work more efficiently towards their mission goals.

Scott Somenthal

Scott Somenthal

Unsurprisingly, the private sector is not the only one seeking out solutions that will allow them to communicate across their organisations and run their operations more effectively. The Government Property Agency (GPA) is one of these offices, which itself has stipulated that they intend to reach 100% Smarter Working adoption by the end of 2022.

As a part of their roadmap, they are seeking out cloud-based telephony and Unified Communications that will improve their agency’s ability to manage estates under their control.

Speaking with Head of Public Sector at NFON, Scott Somenthal, he tells UC Today that, “We’re seeing a huge move towards Cloud Telephony and UC Services as well as the complementary services such as Cloud Contact Centre, Cloud Call Recording and Reporting. The outbreak of the pandemic has highlighted to many public sector organisations that their on-premises communications solutions were not fit for purpose to enable a Smarter Working environment, which can really only be delivered via a Cloud-based Solution such as NFON’s Cloud Telephony Solution, Cloudya.”

He adds that:

“There has been a huge uplift in Microsoft Teams and Cloud Video solutions such as Zoom since the pandemic as Public Sector organisations push to deliver a Smarter Working solution to achieve their objectives”

Underwriting these significant IT transformation goals for the GPA and many other offices are expansive budgets at their disposal to acquire the necessary tools to do the job.

A report for 2019 highlighted the public sector as the largest spender on IT and Telecoms, with the Crown Commercial Services (CCS) transacting some £15.7Bn. This was a reported increase of 2.7Bn from the previous year.

Importantly for smaller vendors, the government has been making opportunities available to SME providers. Reports indicate that just under half of every pound (1.39 of every 3) spent on IT purchases are going to SMEs, meaning that this market is not being dominated by the usual corporates.

Market Trends to Watch

After nearly a year of dealing with the COVID-19 pandemic, both private and public sector organisations, are showing that they are ready to transition from the temporary “sticky plaster” approach that got them through the early days of the crisis. They have already begun seeking out more permanent cloud-based solutions that will allow them to meet the challenges of the new hybrid work model.

“This is great news for NFON and our Public Sector Strategic Partners,” says Somenthal, explaining how NFON’s Cloud Telephony Solution, Cloudya, delivers a back-end integration into Microsoft Teams which enables all our PBX features within Cloudya to be seamlessly delivered into Microsoft Teams to provide a Unified Communications solution that is simple to use, fully integrated, highly scalable, easy to manage and future proofs Public Sector organisations to meet their future growth plans.

To learn more about opportunities for Channel partners looking to sell to public sector organisations, NFON UK invites you to contact them through their website.



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