VanillaIP Claims ‘World-First’ with Webex Offering

Sales and Marketing Director, Iain Sinnott, spoke to UC Today

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VanillaIP Cisco partnership
Unified Communications & CollaborationNews

Published: January 21, 2021

Elliot Mulley-Goodbarne

Journalist

VanillaIP has integratedΒ WebexΒ into itsΒ UbossΒ platform, claiming to be the first company to offer channel partners a service comprising bothΒ WebexΒ and BroadSoft capabilities.Β 

Cisco announced last year that it had integratedΒ WebexΒ withΒ BroadWorks – the platform it owns via the acquisition of BroadSoft.Β VanillaIPΒ has now pulled this into itsΒ UbossΒ offering.Β 

Iain Sinnott, Sales and Marketing Manager atΒ VanillaIP, saidΒ that the combination of BroadSoft andΒ WebexΒ withΒ MicrosoftΒ Teams, which already features inΒ Uboss,Β gives channel partners a best-in-class offering.Β 

β€œI think what’s really interesting about this is that we’ve already launched a Microsoft Teams Direct Routing proposition, so this is really giving partners the two biggest brands in collaboration and meeting space on the market,” he said.Β 

β€œVanillaIP resellers don’t have to pick one to sell regardless of requirement, they can have both in their portfolio” 

Sinnott claimed thatΒ VanillaIPΒ is the first to integrateΒ Webex andΒ BroadSoft technology into an offering for the channel.Β 

Existing VanillaIP partnersΒ have been able to access the offering since early this week, with prospective partners set for onboarding on 26 January.Β 

Sinnott teased that more announcements are in the pipeline for theΒ UbossΒ platform atΒ VanillaIP’sΒ channel event next month.Β Β 

β€œWe have about four or five different products to announce and we’ve got a couple of changes to theΒ UbossΒ proposition,” he said.Β 

β€œButΒ WebexΒ is the big fill for us becauseΒ BroadSoft’sΒ weakness was its meeting and collaboration tool wasn’t strong enough, so I think this is a real completer for that all-in-one product”

β€œBroadSoftΒ is still the most reliable and most complete dial tone telephony platform, the fact of the matter is that, as well as putting enhancements around call centres and mobility, we now have two strong meeting and collaboration links, one that is CiscoΒ Webex, from the same family asΒ BroadSoft, and the other which is Teams Direct Routing.”

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