Video Conferencing: How Next-Level Equipment Quality is Fuelling the Rise of the ‘Super Office’

Leading provider Jabra on the power of Dynamic Composition, Virtual Director and an ‘in-the-room’ user experience

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Video Conferencing: How Next-Level Equipment Quality is Fuelling the Rise of the ‘Super Office’
Unified CommunicationsInsights

Published: January 27, 2023

Simon Wright

Technology Journalist

Remote working, virtual meetings, video conferencing: we all know the world of work has changed forever.

They are concepts which, although revolutionary just a few short years ago, are now permanently embedded in workplace culture.

However, as we all know, technology never stands still.

The world’s smarter enterprises have long since adapted to the new normal – now they are focused on maximising the huge rewards that come with kicking on.

Dynamic composition, Virtual Director, repurposed real estate: these are the things underpinning the rise of the ‘Super Office’ – the latest transformative phase of enterprise communication evolution; with next-level video conferencing at its very heart.

Put simply, communicating and collaborating via video has become the default for us all.

Now it is all about providing a super-high quality user experience that really shifts the paradigm.

As is always the case, picking the right provider partner is key.

“The very nature of the office is evolving from being a task-based environment to one in which social interaction is most important,” says Aurangzeb Khan, Senior Vice President of Intelligent Vision Systems at global unified audio and video vendor Jabra, whose innovation in the field is world-leading.

“Studies show that people value human connection via video, and that they want more of it. Not just the ability to stage a formal meeting, but the informal, serendipitous interactions that shape a company’s culture.

“High-quality video conferencing delivers all of that and more.”

The key is to provide an interaction experience for the remote participant that feels ‘in-the-room’ real.

Jabra – in collaboration with Microsoft – achieved that with the release of its clever Dynamic Composition functionality.

A feature of its award-winning PanaCast range of cameras, it produces an on-screen ‘round table’ merger of those physically present in a room with those participating remotely.

All participants are presented equitably; experiencing high-level contact with each other that supports free-flowing interjection and engagement.

“It is about automatically panning and zooming in a graceful way that creates a really natural focal point on screen,” says Khan.

“Because we deploy multiple cameras, it doesn’t create the visual distortion associated with an ultra-wide angle single camera.

“It enables people to have that spontaneity of conversation that we were so used to in traditional meetings where people were all around the table together.

“We focus on delivering that high-quality because if everyone can see and hear each other well, and hear the timbre, tone and inflection in each other’s voice, they have a high-quality collaboration.”

Interest in upgrading legacy video equipment is rising all the time among enterprises of all sizes – presenting opportunities for channel reseller partners.

“As with any technology, the more organisations use it, the more they become aware of its strengths and weaknesses, and the more they just expect it to be good,” says Khan.

“We are finding that when people use these products, they are more productive. And like with anything in life, once you’ve experienced something really good, it’s hard to go back.”

Such feature-rich technology is also supporting many enterprises’ office redesigns and real estate repurposing.

Five or six person so-called Huddle Rooms – equipped with ‘single-click-to-join’ video conferencing kit – are being configured in ways which better-utilise physical office space.

For some, such changes not only improve workforce efficiency and user experience, they also result in significant reductions in required office space plus savings on associated rental costs.

Organisations are asking themselves if they really need their current square footage.

“Again, high-quality video conferencing is at the centre of that conversation,” says Khan.

“Many don’t really appreciate what an impact professional audio and video equipment can have on their productivity and how it enables them to engage more effectively in meetings until they experience it first hand

“Thankfully, these things are now starting to become better understood and enterprises are realising that they can support effective hybrid working in ways that actually add value.”

To learn more about how Jabra can help your and your customers’ businesses leverage the benefits of high-quality video conferencing, click here.

 

 

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