In Joni Mitchell’s song “Both Sides, Now,” she reflects on the nature of life – and clouds.
“So many things I would have done
But clouds got in my way
I’ve looked at clouds from both sides now
From up and down and still somehow
It’s cloud’s illusions I recall
I really don’t know clouds at all.”
Companies with on-premise telephony systems might take some solace in Mitchell’s references to the clouds.
After all, getting those voices in the cloud to connect and collaborate has sometimes been an elusive journey and has proven far from straightforward. For many enterprises, cloud telephony systems still remain just above the horizon of technical satisfaction and utility.
And IT departments that manage on-premise voice systems in contact centres face an almost inevitable outcome. While the cloud has become the de facto methodology to run remote teams and contact centres, for a complete cloud experience, voice remains the missing link.
“Voice is a critical business feature within businesses,” said Ian Guest, Marketing Director at Pure IP. “Sure, it’s competing with chat and e-mail, but voice is still a critical business function that businesses cannot thrive without. Companies are shifting this crucial business tool to the cloud, and that can be a technical challenge,” he said.
Voices In the Cloud. It’s Not as Hard as You Think.
Some of the most bedevilling technical challenges involve the transformation of PTSN and ISDN on-premise installations to the cloud.
Consider that by 2025, ISDN in the UK will be phased out. And the compelling arguments for shifting PTSN to the cloud will remain. Those are limited scalability, high costs, inefficient routing, and lack of integration.
The Way of the Agnostic
Businesses need to choose the platform that best suits their needs, not the needs of a vendor.
Needs such as a reliable, secure, and resilient solution to connect to the cloud. That requires partnering with a vendor with one focus – voice only – with only your unique needs in mind.
There is strength in versatility. So, select a vendor that can adapt to different platforms.
“We don’t care what platform you’ve got,” Guest said. “Pure IP provides external connectivity with an agnostic approach. For example, we support Cisco, Microsoft Teams, Zoom.”
This approach allows businesses to choose the platform that best suits their needs, not the agenda of the vendor, he observed.
He further suggests the importance of an inclusive approach to legacy systems.
An agnostic approach helps everyone. Like with peace of mind.
“The right decision or the wrong decision will define them for years. There’s a lot at stake,” Guest said. “Pure IP’s approach is also intended to ease the worry that comes with such significant decision. An agnostic approach that supports different platforms and methods is, for us, the only way.”
In the end, Pure IP means voice, Guest emphasized. And it’s just voice. We give you that voice to the cloud.
Click here to learn more about Pure IP.
