“We’re in The Perfect Storm of transformation of hybrid work”, according to the Managing Director at Verizon Business/BlueJeans for EMEA and APAC, Joe McStravick.
“Organisations rushed to deploy collaboration tools during the pandemic, and our organisations are now evaluating the engagement of said tools.”
McStravick speaks for San Jose-based BlueJeans software firm at the upcoming UC Summit, discussing the hybrid experience and promoting their two new products, BlueJeans Studio and BlueJeans Expo.
- McStravick was speaking to UC Today ahead of UC Summit 2023, which takes place between Monday, January 23, running until Friday, January 27 – click here to register now
In the short-form video, McStravick relates a common frustration for C-suite executives; he says: “How many times have you heard about video fatigue or this meeting could have been an email? I hear that regularly from senior execs that I talk to.”
McStravick elaborates with questions for those offering video conferencing services; he posits: “The challenge now truly becomes: how do you ensure there are equally engaging experiences for those in person or attending virtually? How do you ensure that these experiences are simple, polished and open for everyone to take advantage of?
Referring to BlueJeans Studio, the MD adds: “We’re focused on creating a hybrid work environment that is inclusive for all. One that delivers immersive TV production-grade experiences to drive audience engagement and interactivity.
He adds: “This year, we’ll continually look to improve those offerings and our events platform through customer feedback and co-innovation. The studio equalises the playing field for any organisation, content creator or design professional engaging in video
live streams with TV production quality tools.”
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BlueJeans has been getting many positive responses to the new Studio platform for live streaming along with BlueJeans Events, products the firm is focusing on in 2023. When asked what the benefits of it are for customers, McStravick continues: “It gives you the production tools in your hands. So ultimately, being able to create content that previously you would have needed more tools to do.
He concludes: “If you can imagine being in a studio, with large production teams coming in, the cost, the complexity; the challenge of bringing all that all together is huge. But being able to provide you with those tools TV production quality tools in your hands: it’s something that we get tremendous feedback from our clients.”
