What Happened at AWS re:Invent 19?

This year's developer conference was jam-packed with news

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AWS ReInvent 2019 UC Today
Unified Communications

Published: December 6, 2019

Ian Taylor Editor

Ian Taylor

Editor

This week marked AWS re:Invent, Amazon’s annual developer conference that promises no less than major partnership announcements as well as breakthroughs in innovation. AWS re:Invent 2019 was held in Las Vegas, N.V., and had a stage of global attendees who gained access to more than 2,500 breakout sessions, workshops, boot camps, and hands-on experiences. They could even become AWS certified as well as leverage the knowledge of Amazon’s core technology developers while there.

This year was undoubtedly the year Amazon focused on the developer experience, which we all know can yield only positive outcomes. If developers can focus on not reinventing the wheel every time they go to create new cloud-based innovations for unified comms and contact centers, they can direct that attention toward enhancing the end-user experience.

re:Invent 2019 also embraced another growing trend amongst tech giants, machine learning. Accordingly, Amazon Contact Lens for Amazon Connect gained new machine learning-powered analytics capabilities which enable customers to better assess call contacts.

With no shortage of news coming from this year’s re:Invent – let’s dive into what AWS is cooking up in its labs.

Here’s what you Missed at AWS re:Invent 19

AWS and Verizon are teaming up to deliver 5G edge cloud computing. With the deal, the two hope to empower developers to innovate and build new applications with the help of full access to AWS compute storage and services via Verizon’s 5G network.

They also said, they’d be further strengthening ties between each other, adding Vodafone, KDDI, and SK Telecom, into the mix. The foursome will enable the creation of a 5G app with single-digit millisecond latencies, according to a company statement. They say it will be possible for wireless customers in the US, Europe, Japan and, Korea to soon have these capabilities.

Focusing on another hot trend, AWS announced five new artificial intelligence services that make machine learning more accessible to app developers and end-users with no experience. AWS also beefed up its security, with the release of new security offerings that make it simpler for customers to build and operate securely.

Updated Analytics Capabilities

Thinking toward the future, where big data is sure to remain central for enterprises hoping to improve CX, AWS added new analytics capabilities with the introduction of several new features that makes analyzing data at scale more cost-effective. They also say the new features greatly enhance performance and deliver greater flexibility to customers.

With this move, Amazon’s signifying they’re listening to the growing number of enterprise leaders who want to capitalize in the form of growth at massive scale with the sustenance of affordable cloud storage. Amazon’s aim is here crystal-clear, they want to remain the market leader in cloud services for every business. If history serves us well, their past track record in other spaces outside the cloud arena could indicate they may have no problem doing just that.

How agile are the smaller players in the cloud market? Will they continue to successfully compete on a smaller scale with AWS? Will they be able to do all this while still meeting the demands to further diversify their offerings, even if they have limited resources?

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