‘Within Reach’, a holding company for several high-value labels like Voiceworks, Centile, and Swyx, recently announced its decision to build on its communications and IT portfolio. With an aim to improve its position in the Dutch telecoms and business IT market, Within Reach will be purchasing Crystal Networks, a fast-growing communications provider offering services like internet, IT, WiFi, networking, installation and service, hardware and mobile telephony.
Supported by the investment brand Waterland, Within Reach is passionate about investing in innovative and inspiring European telecoms companies like Crystal Networks. The holding company believes that Crystal Networks is an exciting and ambitious young brand with plenty of experience offering today’s customers the latest tools in the field of IT and telephony. Given the shifting nature of the telecoms market (from conventional to IT-based), Crystal Networks is a fantastic new asset for Within Reach’s growth strategy. Within Reach hopes that the new investment will help it to achieve its goal of becoming the largest player in the European UC market.
Building a Powerful Path to the Future
Crystal Networks is going to merge with Eazit, a business communications company in Holland that was purchased by Within Reach last Spring (April 2018). Going forward, the Crystal Networks brand will operate under the Eazit name, although the customers within Crystal Networks’ portfolio will maintain the same services that they already access from the company. The current Director of Crystal Networks, Edwin van Buren will be the new CEO going forward.
With a strong management team made up of experts from both Crystal Networks and Eazit, Van Buren will lead the two companies in a combined strategy for serving modern companies. According to Edwin, the acquisition of Crystal Networks and Eazit were two essential steps forward for the Within Reach brands. The two businesses complement each other very well, both in terms of service offered and professional expertise.
Preserving Long-Term Customer Relationships
There are significant benefits for Within Reach to benefit from as the company embraces its new acquisition of Crystal Networks. According to the CEO of the holdings company, Stijn Nijhuis, the focus of Crystal Networks has always been on building excellent long-term customer relationships with forward-thinking service solutions. This commitment to CX, combined with the brand’s specialist knowledge in the fields of IT, telephony, and internet connectivity will contribute to strengthening propositions that benefit the direct and indirect business of Within Reach for the years to come.
Van Buren also said in a recent press release that the new acquisition and merger will allow Crystal Networks to serve the SME market better than ever before. What’s more, the company will now have the expertise and tools required to achieve better results for all parties. Crystal Networks believes that the acquisition will help all customers int heir network to achieve a better quality of service.
