With AI integrated into nearly every platform and hybrid work firmly established, it’s crucial to cut through the noise and understand what truly drives value.
Join Sara Barr, Learning and Development Director at Nuwave Communications, as she puts Rob Scott, Founder and Publisher of UC Today, in the hot seat for an unfiltered “UC Reality Check 2026.” This candid conversation reframes UC not just as a technology purchase, but as a critical driver for employee experience and business outcomes.
In this video, you’ll discover:
AI: The New Vendor Lock-in? Rob Scott shares his insights on how AI can either genuinely enhance your platform or subtly trap you. Learn what questions buyers should be asking vendors about their AI stack and integration.
Hybrid Work & Real Collaboration: Why are so many companies still struggling with hybrid work? We dive into what true collaboration looks like beyond endless video calls and where UC platforms should be showing up that they aren’t.
The Human Element: Explore the critical link between UC adoption, employee experience (EX), and talent retention. Discover why HR and IT collaboration is key for successful rollouts and how bad UC tech can become a “resignation trigger.”
2026 Belongs to Smart Channel Partners: Get actionable advice for channel partners on how to differentiate, find new opportunities, and build vendor relationships that drive transformational value, not just transactional sales.
The market is shifting from UCaaS to what we’re calling UCaaS Plus, where value comes from the services, the AI, the analytics, the workflow integration, not just seats and licenses.
Thanks for watching! Let’s make 2026 the year we stop talking about UC like it’s 2019.
