Nectar Corp has recently rebranded its flagship product, previously named Nectar 10, as Nectar DXP to reflect the company’s focus on Digital Experience insights. This rebranding is a lot more than a name technicality to Nectar, as it effectively represents a new phase in the company’s evolution and the expansion of its services.
“Communications technology is the invisible bridge that connects people and enables business,” says Tim Armstrong, Vice President of Product & Marketing at Nectar. “It’s the most important Digital Experience realm that enterprises manage today, and Nectar is purpose-built for this workload. It only makes sense to brand our portfolio accordingly.”
This exciting change was due in part to the monumental changes that Covid has brought about in both contact centers and collaboration, two environments that Nectar’s set of solutions has been serving for many years. New requirements to support remote and hybrid work while accelerating digital transformation efforts have created new challenges for support and operations teams.
“The past 20 months has brought tremendous change to collaboration and contact center operations,” shares Armstrong.”The technology organizations use for voice and video collaboration and customer engagement has changed significantly, and the digital experiences our customers provide with those technologies are more critical than ever before”
While monitoring has been the core of Nectar’s portfolio for many years, the company now provides end-to-end operations tools including automated CX testing, work-from-home endpoint monitoring and analytics for CCaaS and UCaaS environments.
A Comprehensive Suite of DX Components
As part of Nectar’s transition from a monitoring provider to a full-on DX platform, the company has made major investments to build new functionality and update existing tools – all of which are positioned as “components” that function as optional add-ons to Nectar DXP.
“It’s really important for us to clarify that our foundational products have a strong future as part of Nectar DXP, and are by no means meant to be replaced by it,” Armstrong explains. “Nectar DXP enhances those products and functions as the modern cloud engine and UI that all of our other products are being integrated with.”
As for the company’s other products-turned-components – some of them are getting their own rebranding, too. Nectar Foundation (formerly UCF/UCMP), for instance, has been renamed Nectar Foundation APM.
“This product has a lot of capabilities, but the industry segment that describes it best is Application Performance Monitoring (APM),” Armstrong notes. “This name change helps clarify the role of our longest-standing product in our overall value stack, which is now integrated with Nectar DXP.”
Nectar Diagnostics (formerly UCD) has also been renamed, as Nectar Advanced Diagnostics.
“This is a subtle shift that helps explain a key workload,” Armstrong says.
“While we offer a lot of different diagnostic capabilities across many components, Nectar Advanced Diagnostics is a powerful add-on that goes above and beyond the basic diagnostics use cases. It provides advanced support for high-value scenarios like SIP signaling capture and analysis.”
Other than renaming existing products, Nectar is also going to market with a brand new one: Nectar Endpoint RTC Analytics, which is meant to take the place of various other features and products across the Nectar portfolio.
“This product consolidates our capabilities around gathering real time endpoint call statistics – whether that be from the browser via WebRTC, or from desk or soft phones via RTCP-XR,” Armstrong shares.
Nectar is highly invested in assisting its customers and channel partners through this transition.
“We really want to make Digital Experiences on communications technology better for everyone,” Armstrong concludes.
“Ultimately, the goal of this change is to provide our customers and partners with even more value”
To learn more, visit the Nectar website.
